Beyond Margins

Jake Jorgovan focuses on productizing his service delivery so he can operate efficiently at scale.

These productized services are built on solid processes, procedures, and standardized systems behind the scenes. They ensure that his clients get a consistent, high-quality experience–a core tenant of both of his businesses.

The key takeaways:

- The motivational and driving forces behind deciding to start a service business like Lead Cookie
- The biggest operational hurdles were starting out
- How starting Content Allies was different from starting Lead Cookie
- The operational strategies Jake focused on to deliver high-touch services profitably
- How these same strategy decisions made a big difference in how easy the business was to run

Show Notes

Even a small, one-person business becomes more profitable and efficient with a solid, repeatable process. 


So what happens when we double down on process?


In our last episode, I talked to Lacey Stites about how she does this in her agency using a revenue share model.


Today, we hear how Jake Jorgovan takes a bit of a different approach and focuses on productizing his service delivery so he can operate efficiently at scale. 


A productized service is a simple, streamlined way of delivering hands-on client experiences without guesswork or customization. Instead of reinventing the wheel with each client you serve, you build a repeatable process that is executed in the same way for every client.


Jake’s companies, Lead Cookie and Content Allies, aren’t the kind of businesses that easily lend themselves to automation or scaling. 


He got around these challenges by productizing his services. 


These productized services are built on solid processes, procedures, and standardized systems behind the scenes. They ensure that his clients get a consistent, high-quality experience–a core tenant of both of his businesses.


In this episode:
  • What the motivational and driving forces behind deciding to start a service business like Lead Cookie were
  • What the biggest operational hurdles were starting out
  • How Jake tackled those hurdles
  • How starting Content Allies was different from starting Lead Cookie
  • Some the operational strategies Jake focused on to deliver high-touch services profitably
  • How these same strategy decisions made a big difference in how easy the business was to run

For Jake’s blogging, podcasting, and writing:
And to work with Jake:
Susan Boles:

Creators & Guests

Host
Susan Boles
Speaker, Podcaster & Consultant at Beyond Margins | 15+ years of experience as both a CFO and COO

What is Beyond Margins?

Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.