What does it take to start a coconut water company in Knoxville, Tennessee? Apparently, a trip halfway around the world, a lot of determination, and a willingness to bet on yourself.
In Part 2 of our conversation with Knoxville entrepreneur Nick Devore, we explore how he turned an unexpected idea into LUSHDROP Bevco, a coconut water company based right here in East Tennessee.
Nick takes us behind the scenes of his journey to Thailand, where he searched for the perfect coconut, met with suppliers who didn't believe he'd actually show up, and learned firsthand about the challenges of bringing a beverage product to market.
We also talk about the realities of entrepreneurship, from financing production and navigating international logistics to building a brand, finding customers, and making sacrifices to pursue something you believe in.
And through it all, Nick explains why Knoxville is the place he chose to build his business.
Whether you're an entrepreneur, a Knoxville local, or someone considering a move to East Tennessee, this episode offers a fascinating look at the people and businesses making Knoxville such an interesting place to live and work.
Learn more about LUSHDROP Bevco:
https://lushdropbevco.com/
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