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For decades, the answer to shoreline erosion has been the same: build something big, hard, and heavy. Natrx is rewriting that playbook using AI, machine learning, and 3D-printed reef structures engineered to work with natural systems, not against them.
In this episode, Josh talks with Tad Schwendler, COO of Natrx, about how the company maps erosion across entire coastlines at one-meter resolution — analysis that would otherwise take years — and turns that intelligence into reef structures that protect shorelines and help coastal ecosystems come back to life.
With more than 80 projects across Louisiana, North Carolina, the Chesapeake Bay, and Hawaii, Natrx is doing more than protecting shorelines. It is helping defend coastal wetlands that store large amounts of carbon — and that, when lost, release nearly 2 gigatons of CO₂ a year. This is a conversation about technology, execution, and what it takes to build a company around one of climate’s hardest challenges: moving fast enough, with the right tools and the right stakeholders, to protect coastlines before they change for good.
Show NotesGuest:
Tad Schwendler, COOCompany:
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What is Supercool?
Climate companies are winning. Trillions in capital are shifting to solutions that cut carbon, grow profits, and redefine modern life. At the center are CEOs, founders, and operators turning climate innovation into market momentum.
Hosted by climate-tech founder and author Josh Dorfman, Supercool goes inside their strategies, execution, and business models to reveal how value is created in the race to decarbonize—and how the future is being built.