upside

Today is the second episode in our December series called “Rewind.”

Blake Lawrence is the founder and CEO of Opendorse.

We first talked with Blake back in April 2019, and our episode aired on July 17, 2019.

Since that time, Opendorse has grown a lot. They’ve not only raised a Series A, but just this week they announced a partnership with Team USA.

Opendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, Opendorse was built seeking to make it easy for athletes and their partners to work together to engage their fans. Today, more than 7,000 athletes use Opendorse to share content with their 1.4b social media followers.

Top sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with Opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience.

Learn more about Opendorse: https://opendorse.com/
Follow Blake on Twitter: https://twitter.com/Blake_Lawrence

Follow upside on Twitter: https://twitter.com/upsidefm
Advertise with an upside classified: https://upside.fm/classifieds

Show Notes

Today is the second episode in our December series called “Rewind.” 

Blake Lawrence is the founder and CEO of Opendorse.

We first talked with Blake back in April 2019, and our episode aired on July 17, 2019.

Since that time, Opendorse has grown a lot. They’ve not only raised a Series A, but just this week they announced a partnership with Team USA. 

Opendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, Opendorse was built seeking to make it easy for athletes and their partners to work together to engage their fans. Today, more than 7,000 athletes use Opendorse to share content with their 1.4b social media followers.

Top sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with Opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience.

Learn more about Opendorse: https://opendorse.com/ 
Follow Blake on Twitter: https://twitter.com/Blake_Lawrence 

Follow upside on Twitter: https://twitter.com/upsidefm 
Advertise with an upside classified: https://upside.fm/classifieds 

What is upside?

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

Sometimes, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.

Subscribe and see why Business Insider called our podcast "Almost as Good as Getting an MBA."