The Health Marketing Daily

The Health Marketing Daily — September 08, 2026 In this episode: • A class action lawsuit against Grüns and Unilever over 'sugar free' allulose labelling is a warning shot for the entire better-for-you supplement and functional food sector on sweetener claims. • A $250 million raise for David Protein's parent company confirms that high-protein, performance-positioned snack brands are attracting serious institutional capital — and sets the competitive benchmark for European sports nutrition brands watching from across the Atlantic. • New research on 'exerkines' — proteins and metabolites released into the bloodstream during exercise — could open a significant new ingredient and positioning frontier for sports nutrition and cognitive health supplement brands. • Life Time's launch of LT Social — a gym-as-entertainment concept — marks a structural shift in how premium wellness venues are redefining themselves as lifestyle and community destinations, with major implications for how supplement and functional food brands activate at the point of sweat. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.