Ben Mitchell is a Co-founder and Director at THOSE Architects, an architecture practice with studios in Sydney and Byron Bay.
In this episode, Ben and I discussed:
- Why it's essential to see marketing as a cumulative effort, rather than focusing too much on any individual successes.
- How to understand the mindset and worries clients have at the beginning of the journey.
- What it means to be a ‘curator’ of a brand, and how it frees Ben and the team up to delegate some of their marketing to external consultants.
- How architects who aren’t natural self-promoters can still take a positive and productive approach to marketing.
- How to explain architecture clearly by thinking about simple first principles of design.
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This episode was supported by
Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit
Bowerbird.io to learn more.