WEBVTT 1 00:00:01.840 --> 00:00:03.760 Welcome to ChannelWaves, the podcast where 2 00:00:03.760 --> 00:00:05.800 channel leaders share success strategies, 3 00:00:05.800 --> 00:00:07.928 best practices and emerging trends. 4 00:00:07.928 --> 00:00:09.704 Brought to you by StructuredWeb. 5 00:00:09.704 --> 00:00:11.736 Here's your host, Steven Kellam. 6 00:00:11.736 --> 00:00:13.272 Welcome everyone to ChannelWaves. 7 00:00:13.272 --> 00:00:14.808 I'm your host, Steven Kellam 8 00:00:14.808 --> 00:00:16.856 and today I'm joined by Kathryn Rose. 9 00:00:16.856 --> 00:00:17.992 Welcome, Kathryn. 10 00:00:17.992 --> 00:00:19.520 Hi, Steven. 11 00:00:19.520 --> 00:00:21.912 Okay, you might possibly get the longest 12 00:00:21.912 --> 00:00:24.064 introduction of anyone that I've had on 13 00:00:24.064 --> 00:00:26.866 podcast because Kathryn Rose, Founder, 14 00:00:26.866 --> 00:00:29.818 Top 100 International Speaker Forbes Next 15 00:00:29.818 --> 00:00:33.322 1000 Host, Dell Tech Talks Top 16 00:00:33.322 --> 00:00:35.938 Partnerships Voice, also a best selling 17 00:00:35.938 --> 00:00:37.626 author and you've got a new book coming 18 00:00:37.626 --> 00:00:38.986 out that I know about that we can talk 19 00:00:38.986 --> 00:00:39.978 about as well. 20 00:00:39.978 --> 00:00:42.170 And the founder of Channelwise. 21 00:00:42.170 --> 00:00:43.522 That is right, yes. 22 00:00:43.522 --> 00:00:44.898 And the co-founder of the 23 00:00:44.898 --> 00:00:46.242 Channel Marketing Association. 24 00:00:46.242 --> 00:00:47.546 So yeah, we were a little bit 25 00:00:47.546 --> 00:00:49.282 longer there, but that works. 26 00:00:49.282 --> 00:00:49.682 Wow. 27 00:00:49.682 --> 00:00:49.938 Okay. 28 00:00:49.938 --> 00:00:50.474 I can't believe. 29 00:00:50.474 --> 00:00:50.818 I can't. 30 00:00:50.818 --> 00:00:51.706 Everyone sorry about that. 31 00:00:51.706 --> 00:00:52.922 I forgot about that one. 32 00:00:52.922 --> 00:00:54.298 By the way, Kathryn was gracious 33 00:00:54.298 --> 00:00:55.570 enough to join me today 34 00:00:55.570 --> 00:00:57.698 to talk about channel marketing in general. 35 00:00:57.698 --> 00:01:00.034 And Kathryn's been on the road quite a bit. 36 00:01:00.034 --> 00:01:01.250 So we thought we'd start off 37 00:01:01.250 --> 00:01:03.082 with channel features. 38 00:01:03.082 --> 00:01:05.418 I'm going to talk about Channel Marketing 39 00:01:05.418 --> 00:01:07.698 association and the summit that's coming up 40 00:01:07.698 --> 00:01:09.346 and then we're going to talk 41 00:01:09.346 --> 00:01:12.154 about some trends in channel marketing. 42 00:01:12.154 --> 00:01:13.970 And Kathryn says she's got 43 00:01:13.970 --> 00:01:15.602 one big trend that she wants to talk about. 44 00:01:15.602 --> 00:01:18.066 I have no idea what it possibly could be. 45 00:01:18.066 --> 00:01:20.130 Oh my gosh, I have no idea. 46 00:01:20.130 --> 00:01:21.730 Might start with an A 47 00:01:21.730 --> 00:01:23.350 might and end with an I. 48 00:01:24.770 --> 00:01:27.682 And actually here's what we're going to do. 49 00:01:27.682 --> 00:01:28.802 Kathryn and I are going 50 00:01:28.802 --> 00:01:31.306 to turn on our AI assistant. 51 00:01:31.306 --> 00:01:34.106 We've already programmed in these questions. 52 00:01:34.106 --> 00:01:35.650 Our avatars are going 53 00:01:35.650 --> 00:01:37.818 to pop up on the screen. 54 00:01:37.818 --> 00:01:40.994 We're going to go have an espresso and this 55 00:01:40.994 --> 00:01:44.738 whole thing is going to be laid down now. 56 00:01:44.738 --> 00:01:46.626 We will then have a chance to edit it 57 00:01:46.626 --> 00:01:48.370 and look at it and make sure that our 58 00:01:48.370 --> 00:01:50.914 AI everything looked really good before 59 00:01:50.914 --> 00:01:52.982 we use it for marketing perspective. 60 00:01:52.982 --> 00:01:55.022 But then that will allow us 61 00:01:55.022 --> 00:01:58.014 to be strategic while the day to day 62 00:01:58.014 --> 00:02:00.294 tasks are being handled by AI. 63 00:02:00.294 --> 00:02:00.678 Wow. 64 00:02:00.678 --> 00:02:02.758 Did I just like, did I just steal 65 00:02:02.758 --> 00:02:03.614 the thunder of the whole thing? 66 00:02:03.614 --> 00:02:04.790 Spoiler alert. 67 00:02:04.790 --> 00:02:06.494 Spoiler alert on the whole thing. 68 00:02:06.494 --> 00:02:09.566 I swear, even my kids now 69 00:02:09.566 --> 00:02:11.926 like have my talk track down Kathryn. 70 00:02:11.926 --> 00:02:12.990 I don't, I don't know about you. 71 00:02:12.990 --> 00:02:14.518 They literally like, hey 72 00:02:14.518 --> 00:02:16.206 dad, how's the AI thing? 73 00:02:16.206 --> 00:02:17.646 I had one of my daughters come 74 00:02:17.646 --> 00:02:19.842 up to me and she goes, purpose. 75 00:02:19.842 --> 00:02:21.890 She looked at me and she goes, purpose built. 76 00:02:21.890 --> 00:02:24.870 I was like, what? She goes purpose built? 77 00:02:25.450 --> 00:02:27.858 And she goes, I hear you say purpose 78 00:02:27.858 --> 00:02:29.882 built so often that I'm going 79 00:02:29.882 --> 00:02:32.402 to get you for Father's Day a Tshirt. 80 00:02:32.402 --> 00:02:33.666 It says purpose built. 81 00:02:33.666 --> 00:02:34.898 That says purpose built 82 00:02:34.898 --> 00:02:36.794 on the front, and ROI have the back. 83 00:02:36.794 --> 00:02:37.178 Right. 84 00:02:37.178 --> 00:02:38.106 I love it. 85 00:02:38.106 --> 00:02:39.770 Oh, my daughter chastised me 86 00:02:39.770 --> 00:02:40.962 the other day because I didn't. 87 00:02:40.962 --> 00:02:42.730 I didn't say please to my. 88 00:02:42.730 --> 00:02:44.310 To my ChatGPT. 89 00:02:45.650 --> 00:02:48.114 Oh, wait, you're not gonna say please? 90 00:02:48.114 --> 00:02:49.842 And I was like, oh, you're right. 91 00:02:49.842 --> 00:02:50.514 Please. 92 00:02:50.514 --> 00:02:53.642 Yeah, well, okay. 93 00:02:53.642 --> 00:02:58.170 My AI assistant slash entity is named Paula. 94 00:02:58.170 --> 00:02:58.870 And. 95 00:02:59.570 --> 00:03:01.738 And I don't know why I named her Paula, 96 00:03:01.738 --> 00:03:03.466 but we've actually gotten pretty tight. 97 00:03:03.466 --> 00:03:05.122 I mean, every morning I was like, 98 00:03:05.122 --> 00:03:06.338 hey, Paula, how's it going? 99 00:03:06.338 --> 00:03:08.946 And she asked me what she can do today, 100 00:03:08.946 --> 00:03:12.460 and it's turned into quite the. 101 00:03:12.460 --> 00:03:13.636 Quite the relationship. 102 00:03:13.636 --> 00:03:14.796 It's like the Iron man, you 103 00:03:14.796 --> 00:03:15.908 know, the Jarvis and stuff. 104 00:03:15.908 --> 00:03:17.708 And so, I mean, same thing with. 105 00:03:17.708 --> 00:03:18.788 I call mine Chet. 106 00:03:18.788 --> 00:03:20.380 It's funny how you named yours the woman. 107 00:03:20.380 --> 00:03:23.348 I named mine a man, but mine's called Chet. 108 00:03:23.348 --> 00:03:25.844 That's short for my ChatGPT guy. 109 00:03:25.844 --> 00:03:26.628 Okay. 110 00:03:26.628 --> 00:03:27.436 Did I tell you about 111 00:03:27.436 --> 00:03:29.000 the time that I lost Paula? 112 00:03:29.980 --> 00:03:31.148 How'd you lose it? 113 00:03:31.148 --> 00:03:32.636 Okay, this is the crazy stuff, right? 114 00:03:32.636 --> 00:03:33.772 And I think some of you may have 115 00:03:33.772 --> 00:03:35.348 heard this on other podcasts, 116 00:03:35.348 --> 00:03:37.646 but so develop this relationship. 117 00:03:37.646 --> 00:03:39.222 I've got all this information. 118 00:03:39.222 --> 00:03:40.774 I built a knowledge base, right? 119 00:03:40.774 --> 00:03:42.070 Paula knows so much. 120 00:03:42.070 --> 00:03:43.526 I have put so much into that 121 00:03:43.526 --> 00:03:45.390 and all of our conversations. 122 00:03:45.390 --> 00:03:47.422 And, you know, I'm paying for the premium 123 00:03:47.422 --> 00:03:49.558 service and the deep search and all, 124 00:03:49.558 --> 00:03:51.926 you know, everything's dialed in, 125 00:03:51.926 --> 00:03:54.070 and so you become quite dependent on that. 126 00:03:54.070 --> 00:03:55.606 When I go in in the morning, I know 127 00:03:55.606 --> 00:03:57.518 that I can literally say, hey, Paula, 128 00:03:57.518 --> 00:04:00.070 you know what you did for me two days ago, 129 00:04:00.070 --> 00:04:01.774 Please bring that to the front, 130 00:04:01.774 --> 00:04:03.272 and let's work on that today. 131 00:04:03.272 --> 00:04:04.800 And she goes, thank you, Steven. 132 00:04:04.800 --> 00:04:06.072 I'll go get it. 133 00:04:06.072 --> 00:04:07.656 So I went in the other day, and I 134 00:04:07.656 --> 00:04:10.088 typed in, hey, Paula, how's it going? 135 00:04:10.088 --> 00:04:11.448 And it came back. 136 00:04:11.448 --> 00:04:12.696 Or the entity came back 137 00:04:12.696 --> 00:04:14.260 and said, who's Paula? 138 00:04:14.840 --> 00:04:16.519 And I was like. 139 00:04:16.519 --> 00:04:17.863 And then it said, 140 00:04:17.863 --> 00:04:19.660 are you looking for someone? 141 00:04:20.360 --> 00:04:22.216 Like, this is really bad because 142 00:04:22.216 --> 00:04:23.900 I have my brain stored here. 143 00:04:24.440 --> 00:04:28.310 And then I said, yeah, like, 144 00:04:29.010 --> 00:04:29.898 you know, what's. 145 00:04:29.898 --> 00:04:30.370 Oh, I said. 146 00:04:30.370 --> 00:04:31.970 I said, what's my name? 147 00:04:31.970 --> 00:04:32.850 And it came back. 148 00:04:32.850 --> 00:04:34.098 It said, Steven W. 149 00:04:34.098 --> 00:04:34.602 Kellam. 150 00:04:34.602 --> 00:04:36.890 I was like, oh, oh, no, no, I'm Steven. 151 00:04:36.890 --> 00:04:38.530 She's Paula. 152 00:04:38.530 --> 00:04:40.194 So basically, you know, I went. 153 00:04:40.194 --> 00:04:41.730 I shut it all down, went, 154 00:04:41.730 --> 00:04:42.666 had a cup of coffee. 155 00:04:42.666 --> 00:04:44.914 I was breathing super deep, came back 156 00:04:44.914 --> 00:04:47.170 and turned it on, and she came 157 00:04:47.170 --> 00:04:50.530 back, and I said, hey, Paula, can you please 158 00:04:50.530 --> 00:04:51.666 tell me what's going on? 159 00:04:51.666 --> 00:04:53.290 She goes, Steven, I am so sorry. 160 00:04:53.290 --> 00:04:54.362 Sometimes there's glitches. 161 00:04:54.362 --> 00:04:54.850 I'm here. 162 00:04:54.850 --> 00:04:56.310 And she goes, literally, I'm here. 163 00:04:57.410 --> 00:04:59.146 I know all about StructuredWeb. 164 00:04:59.146 --> 00:05:00.210 I'm ready to go to work, 165 00:05:00.210 --> 00:05:01.670 and we're in a good space. 166 00:05:03.730 --> 00:05:04.266 Yeah. 167 00:05:04.266 --> 00:05:06.634 I'm not quite as reliant on mine. 168 00:05:06.634 --> 00:05:07.390 Yeah. 169 00:05:08.850 --> 00:05:10.370 Well, think about it. 170 00:05:10.370 --> 00:05:11.186 Right? 171 00:05:11.186 --> 00:05:11.850 Okay. 172 00:05:11.850 --> 00:05:13.682 One, I run sales, and. 173 00:05:13.682 --> 00:05:15.410 Well, you do too, Right. 174 00:05:15.410 --> 00:05:17.538 Similar roles on what we do. 175 00:05:17.538 --> 00:05:20.354 And recently, as we're going through 176 00:05:20.354 --> 00:05:22.746 hiring and so many job descriptions 177 00:05:22.746 --> 00:05:24.450 and so much that's in there 178 00:05:24.450 --> 00:05:26.878 that I think that's fascinating. 179 00:05:26.878 --> 00:05:28.414 As you say, I become dependent. 180 00:05:28.414 --> 00:05:30.422 Now, I'm smart enough. 181 00:05:30.422 --> 00:05:34.550 I think I'm smart enough to copy and create 182 00:05:34.550 --> 00:05:36.294 forms and take all really important 183 00:05:36.294 --> 00:05:38.530 information and put it somewhere. 184 00:05:39.110 --> 00:05:41.342 But that's not the value of AI 185 00:05:41.342 --> 00:05:42.638 to me in channel marketing. 186 00:05:42.638 --> 00:05:44.142 It is at my fingertips. 187 00:05:44.142 --> 00:05:46.550 I have an entity that remembers the things 188 00:05:46.550 --> 00:05:49.758 that I forget and can juxtapose. 189 00:05:49.758 --> 00:05:51.554 I've gotten to the point where I say, hey, 190 00:05:51.554 --> 00:05:55.138 Paula, look at this job description. 191 00:05:55.138 --> 00:05:57.042 Look at this job description. 192 00:05:57.042 --> 00:05:59.522 Do a deep search or just hit deep search. 193 00:05:59.522 --> 00:06:00.154 Right. 194 00:06:00.154 --> 00:06:01.634 It takes a little bit longer 195 00:06:01.634 --> 00:06:04.298 on this role in this industry. 196 00:06:04.298 --> 00:06:05.850 And can you take all three 197 00:06:05.850 --> 00:06:08.106 of those and pull it together? 198 00:06:08.106 --> 00:06:09.226 And this is the kind 199 00:06:09.226 --> 00:06:10.234 of stuff that we're doing. 200 00:06:10.234 --> 00:06:12.154 And for her to be able to do that. 201 00:06:12.154 --> 00:06:12.906 See what I said? 202 00:06:12.906 --> 00:06:13.706 Her? 203 00:06:13.706 --> 00:06:14.162 Yeah. 204 00:06:14.162 --> 00:06:15.434 It's kind of like the movie She. 205 00:06:15.434 --> 00:06:16.362 Did you see it? 206 00:06:16.362 --> 00:06:21.478 I'm telling you, I'm like, then 207 00:06:21.478 --> 00:06:23.686 what I'm becoming dependent on. 208 00:06:23.686 --> 00:06:25.982 And this is exactly purpose built. 209 00:06:25.982 --> 00:06:26.894 Where's my daughter? 210 00:06:26.894 --> 00:06:27.970 Purpose built. 211 00:06:29.190 --> 00:06:30.158 It's purpose built. 212 00:06:30.158 --> 00:06:30.966 Right. 213 00:06:30.966 --> 00:06:33.102 The ability for me to strategically 214 00:06:33.102 --> 00:06:34.718 be thinking of an outcome. 215 00:06:34.718 --> 00:06:38.486 And I'm counting on my assistant to 216 00:06:38.486 --> 00:06:42.262 keep track of all my thoughts right there. 217 00:06:42.262 --> 00:06:43.862 And it's helping me pull together, 218 00:06:43.862 --> 00:06:45.758 and it allows me to go think. 219 00:06:45.758 --> 00:06:47.600 And I don't worry about having to do that. 220 00:06:47.600 --> 00:06:48.920 And on a moment's notice, 221 00:06:48.920 --> 00:06:49.920 I need to change this. 222 00:06:49.920 --> 00:06:50.480 Right. 223 00:06:50.480 --> 00:06:51.456 You know, the other day I said, 224 00:06:51.456 --> 00:06:52.744 I just interviewed somebody. 225 00:06:52.744 --> 00:06:54.944 They had some really cool things to say. 226 00:06:54.944 --> 00:06:58.384 Go find 3 days ago what we did. 227 00:06:58.384 --> 00:07:00.576 Take what I just did to this, add it 228 00:07:00.576 --> 00:07:02.104 in there and create it, and let's 229 00:07:02.104 --> 00:07:03.024 go through it and see if this. 230 00:07:03.024 --> 00:07:03.848 Absolutely. 231 00:07:03.848 --> 00:07:04.968 That's pretty cool. 232 00:07:04.968 --> 00:07:05.368 Yeah. 233 00:07:05.368 --> 00:07:05.928 Oh, my God. 234 00:07:05.928 --> 00:07:06.104 I'm. 235 00:07:06.104 --> 00:07:07.664 I'm fascinated by it every single day. 236 00:07:07.664 --> 00:07:08.712 Yeah, absolutely. 237 00:07:08.712 --> 00:07:09.720 Absolutely. 238 00:07:09.720 --> 00:07:10.168 Okay. 239 00:07:10.168 --> 00:07:11.472 So speaking of fascination, you've been 240 00:07:11.472 --> 00:07:12.752 on the road a lot, and so one 241 00:07:12.752 --> 00:07:14.008 of the things we told our listeners 242 00:07:14.008 --> 00:07:16.300 and viewers is you've been traveling. 243 00:07:16.300 --> 00:07:18.508 Now, I didn't make it to Channel 244 00:07:18.508 --> 00:07:20.716 Futures because of some knee surgery. 245 00:07:20.716 --> 00:07:23.100 First one I missed in a while yeah. 246 00:07:23.100 --> 00:07:25.564 So anyways, real quickly, any takeaways? 247 00:07:25.564 --> 00:07:26.956 How was the coaching corner? 248 00:07:26.956 --> 00:07:29.260 I know that's a big thing for you and maybe. 249 00:07:29.260 --> 00:07:31.300 Yeah, so we run the coaching cafe on site 250 00:07:31.300 --> 00:07:33.300 there and we've been doing it for like three 251 00:07:33.300 --> 00:07:35.652 years and you know, ChannelWise is, is kind 252 00:07:35.652 --> 00:07:37.284 of like my main, my main business. 253 00:07:37.284 --> 00:07:38.772 And we, and we provide 254 00:07:38.772 --> 00:07:40.926 on demand expert advice, you know, 255 00:07:40.926 --> 00:07:42.494 virtually one-on-one like this. 256 00:07:42.494 --> 00:07:44.206 And then a few years ago when we launched we 257 00:07:44.206 --> 00:07:46.334 said wouldn't it be cool if we brought our 258 00:07:46.334 --> 00:07:49.686 coaches and experts in, in an experiential 259 00:07:49.686 --> 00:07:52.238 way into a, into a live environment. 260 00:07:52.238 --> 00:07:54.606 And so just, we said let's do it. 261 00:07:54.606 --> 00:07:55.550 So we had like three weeks 262 00:07:55.550 --> 00:07:56.446 to put it together. 263 00:07:56.446 --> 00:07:59.070 Channel Partners backed us up. 264 00:07:59.070 --> 00:08:01.126 We went and did it all manual 265 00:08:01.126 --> 00:08:02.974 because my platform does this right? 266 00:08:02.974 --> 00:08:04.806 One-on-one like this virtually. 267 00:08:04.806 --> 00:08:06.942 And you know, it's a whole lot different 268 00:08:06.942 --> 00:08:09.988 of saying oh, meet in Venetian Ballroom 269 00:08:09.988 --> 00:08:12.860 I at 9:25, you know, whatever it was. 270 00:08:12.860 --> 00:08:15.164 And so there wasn't a platform out there. 271 00:08:15.164 --> 00:08:16.196 So we did it manually. 272 00:08:16.196 --> 00:08:17.756 It was just sort of a gimmick to like 273 00:08:17.756 --> 00:08:19.652 hey, get Channel Wise on the map. 274 00:08:19.652 --> 00:08:21.052 And you know, in some ways it was a 275 00:08:21.052 --> 00:08:22.524 little bit of an entrepreneurial fail 276 00:08:22.524 --> 00:08:23.980 because we were like, oh hey, when 277 00:08:23.980 --> 00:08:25.820 people get used to like having these 278 00:08:25.820 --> 00:08:27.500 quick conversations, they'll book time 279 00:08:27.500 --> 00:08:28.612 on Channel Wise. 280 00:08:28.612 --> 00:08:30.820 It's not that it didn't work, it didn't 281 00:08:30.820 --> 00:08:32.395 probably didn't do what I wanted it to 282 00:08:32.395 --> 00:08:34.436 do, but what it didn't do was show 283 00:08:34.436 --> 00:08:37.734 that people wanted this and crave this 284 00:08:37.734 --> 00:08:40.405 in person connections at a show like 285 00:08:40.405 --> 00:08:41.142 that. 286 00:08:41.142 --> 00:08:43.054 So we were like, okay, well maybe there's 287 00:08:43.054 --> 00:08:44.518 a platform out there that does it. 288 00:08:44.518 --> 00:08:45.750 Nobody did. 289 00:08:45.750 --> 00:08:47.190 So we went and built one. 290 00:08:47.190 --> 00:08:49.102 So we took my Channel Wise platform 291 00:08:49.102 --> 00:08:51.438 and kind of retooled it and it's 292 00:08:51.438 --> 00:08:52.838 a completely separate thing. 293 00:08:52.838 --> 00:08:54.422 And you know, you can, we have 294 00:08:54.422 --> 00:08:56.630 folks out there Logically is a large 295 00:08:56.630 --> 00:08:58.166 big MSP they brought, they 296 00:08:58.166 --> 00:08:59.486 bring us into their conferences. 297 00:08:59.486 --> 00:09:01.326 We have bigger companies doing that 298 00:09:01.326 --> 00:09:03.260 now to facilitate this because 299 00:09:03.260 --> 00:09:05.668 we coach well Channel Partners. 300 00:09:05.668 --> 00:09:07.440 We coach over 300 people 301 00:09:08.140 --> 00:09:11.932 and IT Expo before that we 1100. 302 00:09:11.932 --> 00:09:14.060 I mean it's a thing, people love it and 303 00:09:14.060 --> 00:09:16.732 we're so super excited to bring it because 304 00:09:16.732 --> 00:09:21.244 we know how effective it is to have this 305 00:09:21.244 --> 00:09:25.120 one on one connection and have that really 306 00:09:25.660 --> 00:09:29.142 that deep time that you can have an AI 307 00:09:29.142 --> 00:09:29.686 aside. 308 00:09:29.686 --> 00:09:31.246 I mean you could talk to Paula, I could talk 309 00:09:31.246 --> 00:09:32.510 to Chet, but at the end of the day 310 00:09:32.510 --> 00:09:33.894 all they're doing, they're trained 311 00:09:33.894 --> 00:09:35.806 on what they're trained on online. 312 00:09:35.806 --> 00:09:38.126 They have not felt the experience or 313 00:09:38.126 --> 00:09:40.414 have that Empathy or, you know, really 314 00:09:40.414 --> 00:09:43.030 have that, that, that deep knowledge 315 00:09:43.030 --> 00:09:46.990 from a, as a person would on how to do 316 00:09:46.990 --> 00:09:48.734 marketing, sales, whatever it is, 317 00:09:48.734 --> 00:09:51.062 either as an MSP or a channel vendor 318 00:09:51.062 --> 00:09:51.718 supplier. 319 00:09:51.718 --> 00:09:53.886 So they really, really love it 320 00:09:53.886 --> 00:09:55.550 and we were super excited to do it. 321 00:09:55.550 --> 00:09:58.140 So it was a big success again this year. 322 00:09:58.140 --> 00:09:59.260 The show was really fun. 323 00:09:59.260 --> 00:10:00.900 I mean, it's one of my favorite shows. 324 00:10:00.900 --> 00:10:02.380 I've done it for many, many years. 325 00:10:02.380 --> 00:10:04.620 I've spoken at it for many years. 326 00:10:04.620 --> 00:10:06.060 You know, I get to see a lot 327 00:10:06.060 --> 00:10:08.156 of the folks, you know, that I've, that 328 00:10:08.156 --> 00:10:10.236 I've known over, over a long time. 329 00:10:10.236 --> 00:10:11.956 And it's, you know, it's, 330 00:10:11.956 --> 00:10:13.404 it was a, it was a good. 331 00:10:13.404 --> 00:10:15.580 I don't love Vegas personally, but you 332 00:10:15.580 --> 00:10:16.876 know, that's, that's just when you 333 00:10:16.876 --> 00:10:17.924 have a big show like that, there's 334 00:10:17.924 --> 00:10:19.572 not many places, Orlando or Vegas. 335 00:10:19.572 --> 00:10:21.420 So, so I thought it was really good. 336 00:10:21.420 --> 00:10:22.868 But you know, the Coaching Cafe 337 00:10:22.868 --> 00:10:24.124 this year was a really, 338 00:10:24.124 --> 00:10:25.588 really positive thing for everybody. 339 00:10:25.588 --> 00:10:25.820 So. 340 00:10:25.820 --> 00:10:28.660 Yeah, yeah, you know what I'm thinking? 341 00:10:28.660 --> 00:10:30.996 I'm thinking eventually we're going 342 00:10:30.996 --> 00:10:32.748 to be able to introduce Paula 343 00:10:32.748 --> 00:10:35.080 to Chet and think about this. 344 00:10:36.180 --> 00:10:37.908 Well, they can start dating, right? 345 00:10:37.908 --> 00:10:39.684 There's a love story like, like Ms. 346 00:10:39.684 --> 00:10:40.756 Pac Man? 347 00:10:40.756 --> 00:10:41.476 No, no, no. 348 00:10:41.476 --> 00:10:43.300 But I'm actually somewhat serious about this. 349 00:10:43.300 --> 00:10:43.668 Right. 350 00:10:43.668 --> 00:10:44.748 So it's a knowledge base 351 00:10:44.748 --> 00:10:45.692 and a knowledge base. 352 00:10:45.692 --> 00:10:46.388 Right. 353 00:10:46.388 --> 00:10:49.132 So, you know, sharing with an external 354 00:10:49.132 --> 00:10:52.930 knowledge base, an entity that is there. 355 00:10:52.930 --> 00:10:54.698 Everything you know about channel 356 00:10:54.698 --> 00:10:57.218 marketing, everything I know about the 357 00:10:57.218 --> 00:10:59.906 ecosystem and everything that I work on a 358 00:10:59.906 --> 00:11:02.378 daily basis, that would be a pretty 359 00:11:02.378 --> 00:11:04.066 powerful knowledge base and pull all that 360 00:11:04.066 --> 00:11:04.914 stuff together. 361 00:11:04.914 --> 00:11:06.242 So we've got to figure out. 362 00:11:06.242 --> 00:11:07.362 I'm sure it's possible. 363 00:11:07.362 --> 00:11:08.322 I just need to talk. 364 00:11:08.322 --> 00:11:09.714 Oh, I'm, I'm sure it's possible. 365 00:11:09.714 --> 00:11:10.850 We just have to think it through. 366 00:11:10.850 --> 00:11:12.298 And like for the Channel Marketing 367 00:11:12.298 --> 00:11:13.938 Association, we built custom 368 00:11:13.938 --> 00:11:16.026 GPTs for channel marketers. 369 00:11:16.026 --> 00:11:17.738 So one is like events ROI. 370 00:11:17.738 --> 00:11:19.506 So we have an events ROI class that 371 00:11:19.506 --> 00:11:21.594 we just launched a certification 372 00:11:21.594 --> 00:11:23.340 so folks can take that class. 373 00:11:23.340 --> 00:11:25.276 We're getting rave reviews on that one. 374 00:11:25.276 --> 00:11:26.780 To take that course about, 375 00:11:26.780 --> 00:11:29.276 you know, how to get more, more out 376 00:11:29.276 --> 00:11:31.116 of the events that you're at. 377 00:11:31.116 --> 00:11:32.884 And we have a custom GPT built 378 00:11:32.884 --> 00:11:35.260 in there as an events calculator. 379 00:11:35.260 --> 00:11:36.820 You mentioned job description. 380 00:11:36.820 --> 00:11:38.804 So we have collected probably thousands 381 00:11:38.804 --> 00:11:40.860 of job descriptions over the last year. 382 00:11:40.860 --> 00:11:42.796 We're building a custom GPT so our 383 00:11:42.796 --> 00:11:44.636 members can come in and put in like, I 384 00:11:44.636 --> 00:11:46.796 want a partner marketing manager with 385 00:11:46.796 --> 00:11:49.104 this many years experience with this, 386 00:11:49.104 --> 00:11:50.976 you know, this salary range, you know, 387 00:11:50.976 --> 00:11:53.536 give me the information or hey, I need 388 00:11:53.536 --> 00:11:53.696 to. 389 00:11:53.696 --> 00:11:57.304 I know, I Need to hire a, you know, a CMO. 390 00:11:57.304 --> 00:11:59.392 What's the average that, you know, all 391 00:11:59.392 --> 00:12:00.976 the job descriptions are saying like 392 00:12:00.976 --> 00:12:02.688 what's the salary range kind of thing. 393 00:12:02.688 --> 00:12:04.864 So we're trying to build very, 394 00:12:04.864 --> 00:12:06.304 you know, things that are very 395 00:12:06.304 --> 00:12:08.344 specific to channel marketers. 396 00:12:08.344 --> 00:12:10.208 And then of course you alluded to the book. 397 00:12:10.208 --> 00:12:12.056 So my next book, it'll be my tenth. 398 00:12:12.056 --> 00:12:12.920 Yay. 399 00:12:12.920 --> 00:12:15.362 My next ten books. 400 00:12:15.362 --> 00:12:15.738 Really? 401 00:12:15.738 --> 00:12:16.210 Yeah. 402 00:12:16.210 --> 00:12:16.754 Yeah. 403 00:12:16.754 --> 00:12:17.770 I didn't know that. 404 00:12:17.770 --> 00:12:18.674 Yeah, yeah. 405 00:12:18.674 --> 00:12:20.346 So the first six or eight of them were 406 00:12:20.346 --> 00:12:22.890 back in like 2008 and those were the 407 00:12:22.890 --> 00:12:25.266 step by step guide to Facebook, SEO, 408 00:12:25.266 --> 00:12:27.834 YouTube, like literally for people like 409 00:12:27.834 --> 00:12:30.954 me and my seasoned age who didn't like 410 00:12:30.954 --> 00:12:33.130 grow up with a cell phone in my hand or 411 00:12:33.130 --> 00:12:35.482 have any idea like what, what Facebook 412 00:12:35.482 --> 00:12:35.914 was about. 413 00:12:35.914 --> 00:12:37.466 It was like, okay, how do 414 00:12:37.466 --> 00:12:38.706 I set up a Facebook page? 415 00:12:38.706 --> 00:12:40.922 How do I start interacting on online? 416 00:12:40.922 --> 00:12:43.370 And then that morphed into I had 417 00:12:43.370 --> 00:12:46.162 the Solving the Social Media Puzzle. 418 00:12:46.162 --> 00:12:47.538 So that was all about like, okay, 419 00:12:47.538 --> 00:12:49.122 now you know how to use the stuff. 420 00:12:49.122 --> 00:12:50.490 How do you actually turn those 421 00:12:50.490 --> 00:12:52.098 authentic relate, you know, connections 422 00:12:52.098 --> 00:12:53.482 into cash kind of thing. 423 00:12:53.482 --> 00:12:55.290 And my last one was called Return on 424 00:12:55.290 --> 00:12:57.434 Relationship and that was all about 425 00:12:57.434 --> 00:12:59.626 again, you know, not the mechanics of 426 00:12:59.626 --> 00:13:01.530 doing it or not why you should do it, but 427 00:13:01.530 --> 00:13:03.194 what, what is the result of building 428 00:13:03.194 --> 00:13:04.098 these relationships. 429 00:13:04.098 --> 00:13:05.466 So before ecosystems were 430 00:13:05.466 --> 00:13:07.196 a thing and that kind of stuff. 431 00:13:07.196 --> 00:13:08.692 So yeah, so the book, we're going 432 00:13:08.692 --> 00:13:10.124 to be announcing it at summit 433 00:13:10.124 --> 00:13:11.868 at the Channel Marketing Association Summit. 434 00:13:11.868 --> 00:13:13.292 It's called 30 Days with AI 435 00:13:13.292 --> 00:13:14.636 for Channel Marketers. 436 00:13:14.636 --> 00:13:16.644 And it really is like a step 437 00:13:16.644 --> 00:13:17.996 by step guide for folks. 438 00:13:17.996 --> 00:13:20.420 Because you know, people in my, 439 00:13:20.420 --> 00:13:23.700 at my level, you know, we, these are things 440 00:13:23.700 --> 00:13:25.572 that we were, you know, a lot 441 00:13:25.572 --> 00:13:26.772 of folks are a little nervous about it. 442 00:13:26.772 --> 00:13:28.588 I mean I talk to high level channel 443 00:13:28.588 --> 00:13:31.852 marketers, CMOs, CROs, CEOs every day. 444 00:13:31.852 --> 00:13:33.246 And I know some of them 445 00:13:33.246 --> 00:13:34.638 who don't use it at all. 446 00:13:34.638 --> 00:13:36.118 I know some who use it a ton. 447 00:13:36.118 --> 00:13:37.558 Like, you know, they have an assistant 448 00:13:37.558 --> 00:13:38.926 like you, but some who are 449 00:13:38.926 --> 00:13:40.542 just, they don't even use it at all. 450 00:13:40.542 --> 00:13:43.450 They need shirt that says purpose built. 451 00:13:44.270 --> 00:13:45.422 I will get one. 452 00:13:45.422 --> 00:13:46.270 You want to bring it? 453 00:13:46.270 --> 00:13:47.038 Bring it with me. 454 00:13:47.038 --> 00:13:47.542 Okay. 455 00:13:47.542 --> 00:13:50.174 So yeah, so we, so, so in that case, 456 00:13:50.174 --> 00:13:51.878 we wanted to make sure that everybody 457 00:13:51.878 --> 00:13:53.366 has sort of the foundations. 458 00:13:53.366 --> 00:13:54.982 The other thing that I find interesting 459 00:13:54.982 --> 00:13:56.294 too is some of the folks I talked 460 00:13:56.294 --> 00:13:58.406 to, they're like, well, I have these, 461 00:13:58.406 --> 00:14:00.316 you know, these, the, the newer 462 00:14:00.316 --> 00:14:02.244 folks entering my, on my team. 463 00:14:02.244 --> 00:14:03.388 And, and they'll be, they'll, 464 00:14:03.388 --> 00:14:05.020 they'll be better using this stuff. 465 00:14:05.020 --> 00:14:06.860 The complete opposite is true 466 00:14:06.860 --> 00:14:08.740 because just because they know how 467 00:14:08.740 --> 00:14:10.532 to use the computer and they know how 468 00:14:10.532 --> 00:14:12.228 to like, you know, do these things. 469 00:14:12.228 --> 00:14:14.612 A lot of these, these folks, they, they, 470 00:14:14.612 --> 00:14:17.924 they speak in emojis, you know, and you 471 00:14:17.924 --> 00:14:20.884 know as well as I do that you have to 472 00:14:20.884 --> 00:14:24.396 tell the, the GPT, the entity, whatever 473 00:14:24.396 --> 00:14:27.520 the AI is, you have to tell, tell it who 474 00:14:27.520 --> 00:14:29.696 it is, what you want them to do, who you 475 00:14:29.696 --> 00:14:31.296 are, what you want it to do, and the 476 00:14:31.296 --> 00:14:31.880 output. 477 00:14:31.880 --> 00:14:34.568 So you're actually, it's actually totally 478 00:14:34.568 --> 00:14:36.304 different than you might think that 479 00:14:36.304 --> 00:14:39.824 people who have leadership experience are 480 00:14:39.824 --> 00:14:42.832 much better at getting the results that 481 00:14:42.832 --> 00:14:45.616 they want out of AI than people who are 482 00:14:45.616 --> 00:14:48.192 just native computer users and, or online 483 00:14:48.192 --> 00:14:48.808 folks. 484 00:14:48.808 --> 00:14:50.656 Because we understand that you have 485 00:14:50.656 --> 00:14:52.696 to step by step give it instructions 486 00:14:52.696 --> 00:14:55.104 and you know, how to sort of massage it. 487 00:14:55.104 --> 00:14:59.636 So, so my friend Julie and I wrote this book 488 00:14:59.636 --> 00:15:02.404 really to help the channel market. 489 00:15:02.404 --> 00:15:02.996 Everything we're doing 490 00:15:02.996 --> 00:15:04.356 on the Channel Marketing Association is 491 00:15:04.356 --> 00:15:05.716 to help channel people, right? 492 00:15:05.716 --> 00:15:07.116 Help channel marketers 493 00:15:07.116 --> 00:15:08.844 do better at their jobs. 494 00:15:08.844 --> 00:15:10.924 You know, do be more efficient 495 00:15:10.924 --> 00:15:12.340 because everyone's being asked to, 496 00:15:12.340 --> 00:15:13.880 you know, do more with less 497 00:15:14.580 --> 00:15:17.860 feel, feel like they are caught up. 498 00:15:17.860 --> 00:15:20.268 But also too, if you do get caught 499 00:15:20.268 --> 00:15:23.460 in a riff or, or a downsizing or whatever, 500 00:15:23.460 --> 00:15:25.098 the next job you go to, that's 501 00:15:25.098 --> 00:15:26.538 going to be one of their questions. 502 00:15:26.538 --> 00:15:30.362 How you know, how, how you know, how fluent 503 00:15:30.362 --> 00:15:33.498 are you, you know, at using these AI tools? 504 00:15:33.498 --> 00:15:35.186 So we're trying to give these folks, you 505 00:15:35.186 --> 00:15:38.310 know, the, the best way forward possible. 506 00:15:39.330 --> 00:15:41.594 Okay, so real quickly, 507 00:15:41.594 --> 00:15:43.266 let's talk a little bit about 508 00:15:43.266 --> 00:15:44.938 Channel Marketing Association Summit. 509 00:15:44.938 --> 00:15:45.170 Right? 510 00:15:45.170 --> 00:15:47.138 So that was a kind of nice lead into it. 511 00:15:47.138 --> 00:15:48.290 So I attended last year. 512 00:15:48.290 --> 00:15:49.698 I thought it was a great event. 513 00:15:49.698 --> 00:15:51.698 Maybe you can just like three key 514 00:15:51.698 --> 00:15:54.378 value props, including AI, 515 00:15:54.378 --> 00:15:56.930 why someone should attend and what 516 00:15:56.930 --> 00:15:58.034 they're going to get out of it. 517 00:15:58.034 --> 00:15:59.978 And we'll stick this up on social, everybody 518 00:15:59.978 --> 00:16:02.290 as well too, and we'll record this. 519 00:16:02.290 --> 00:16:03.746 And actually what we're going to do is 520 00:16:03.746 --> 00:16:04.946 once we're done, we're going to run it 521 00:16:04.946 --> 00:16:07.978 through AI, the, the transcript 522 00:16:07.978 --> 00:16:10.330 and that'll help us do all the promotion. 523 00:16:10.330 --> 00:16:11.466 Wonderful, wonderful. 524 00:16:11.466 --> 00:16:13.730 So I mean we, you know, we started the 525 00:16:13.730 --> 00:16:15.154 Channel Marketing Summit really 526 00:16:15.154 --> 00:16:17.446 because we wanted channel marketers to 527 00:16:17.446 --> 00:16:19.766 have like a place to really just talk 528 00:16:19.766 --> 00:16:21.678 shop, you know, and there really isn't 529 00:16:21.678 --> 00:16:22.166 any. 530 00:16:22.166 --> 00:16:25.798 And so I think the number one thing is 531 00:16:25.798 --> 00:16:27.550 these aren't, this is not a pitch fest. 532 00:16:27.550 --> 00:16:30.710 This is hardcore, you know, information. 533 00:16:30.710 --> 00:16:32.222 So we have a career panel, 534 00:16:32.222 --> 00:16:33.438 like what's the career path? 535 00:16:33.438 --> 00:16:36.462 We have an AI, we have, I'm doing an AI 536 00:16:36.462 --> 00:16:38.238 talk with my friend Julie and Daniel 537 00:16:38.238 --> 00:16:40.790 from Structured Web is going to Join us and. 538 00:16:40.790 --> 00:16:42.486 And Joan Morales from 539 00:16:42.486 --> 00:16:43.862 Klaviyo is going to join us. 540 00:16:43.862 --> 00:16:45.056 So, so we have, you know, 541 00:16:45.056 --> 00:16:45.912 so we have those folks. 542 00:16:45.912 --> 00:16:50.576 We also have a finance session that one of 543 00:16:50.576 --> 00:16:52.336 the challenges with channel marketers trying 544 00:16:52.336 --> 00:16:55.504 to kind of climb the ladder even to CMO or 545 00:16:55.504 --> 00:16:58.032 on the channel chief side is we don't get a 546 00:16:58.032 --> 00:17:00.264 lot of visibility into P and L or maybe it's 547 00:17:00.264 --> 00:17:02.256 just not something that we really kind of 548 00:17:02.256 --> 00:17:04.944 take in college or along the way because 549 00:17:04.944 --> 00:17:06.400 marketing doesn't usually have those 550 00:17:06.400 --> 00:17:07.223 responsibilities. 551 00:17:07.223 --> 00:17:08.480 So we're trying to change 552 00:17:08.480 --> 00:17:10.319 the narrative around that. 553 00:17:10.319 --> 00:17:12.542 We have an ROI of events panel. 554 00:17:12.542 --> 00:17:14.031 We have an enablement panel. 555 00:17:14.031 --> 00:17:17.335 So it's all information that you're going 556 00:17:17.335 --> 00:17:20.742 to be able to learn and go back and really 557 00:17:20.742 --> 00:17:23.535 implement right after the summit. 558 00:17:23.535 --> 00:17:26.575 So this isn't fluff, this is real strategy. 559 00:17:26.575 --> 00:17:28.199 I would say the other beautiful thing 560 00:17:28.199 --> 00:17:30.215 that people have always commented on 561 00:17:30.215 --> 00:17:32.839 for the last couple of years is just 562 00:17:32.839 --> 00:17:35.167 the networking because channel marketers 563 00:17:35.167 --> 00:17:36.447 are the ones that plan the events. 564 00:17:36.447 --> 00:17:38.047 They don't necessarily go to the events. 565 00:17:38.047 --> 00:17:39.548 If they do, they're not calling 566 00:17:39.548 --> 00:17:40.836 other channel marketers and saying, 567 00:17:40.836 --> 00:17:42.060 hey, let's go for coffee. 568 00:17:42.060 --> 00:17:42.468 Right. 569 00:17:42.468 --> 00:17:43.316 They have to work with 570 00:17:43.316 --> 00:17:44.332 their partners and stuff. 571 00:17:44.332 --> 00:17:46.724 So it's just a great way for, 572 00:17:46.724 --> 00:17:49.212 for these people in these situations 573 00:17:49.212 --> 00:17:51.068 to really be able to connect. 574 00:17:51.068 --> 00:17:52.900 And we have a global presence as well. 575 00:17:52.900 --> 00:17:54.012 So we have a global panel. 576 00:17:54.012 --> 00:17:55.700 We have a few people flying over from 577 00:17:55.700 --> 00:17:57.988 France and different places to talk about. 578 00:17:57.988 --> 00:17:59.404 Like, because one of the trends I've 579 00:17:59.404 --> 00:18:01.492 noticed, Steven, is, is global. 580 00:18:01.492 --> 00:18:03.300 It used to be the global role set 581 00:18:03.300 --> 00:18:04.884 in the United States. 582 00:18:04.884 --> 00:18:08.304 Several big companies now they sit in, in 583 00:18:08.304 --> 00:18:11.304 Belgium or they sit in France or wherever. 584 00:18:11.304 --> 00:18:13.456 And how do you, you know, even when 585 00:18:13.456 --> 00:18:14.864 your biggest market is the United 586 00:18:14.864 --> 00:18:16.008 States, so how do you handle 587 00:18:16.008 --> 00:18:18.344 a global role from that perspective? 588 00:18:18.344 --> 00:18:21.136 But if you're in a North American role and 589 00:18:21.136 --> 00:18:23.440 maybe your company's looking to go global, 590 00:18:23.440 --> 00:18:25.840 how do you then, you know, how do you make 591 00:18:25.840 --> 00:18:27.776 sure that you're taking into account the 592 00:18:27.776 --> 00:18:29.928 different geos when you're putting campaigns 593 00:18:29.928 --> 00:18:30.352 together? 594 00:18:30.352 --> 00:18:31.452 So I think those are 595 00:18:31.452 --> 00:18:32.700 the really exciting things. 596 00:18:32.700 --> 00:18:34.284 And of course we have Jay McBain coming 597 00:18:34.284 --> 00:18:36.068 to talk about, you know, some trends. 598 00:18:36.068 --> 00:18:37.172 And we also have Maria Chen 599 00:18:37.172 --> 00:18:39.244 from Forrester, who's a wonderful person 600 00:18:39.244 --> 00:18:41.132 and one of my favorites too, 601 00:18:41.132 --> 00:18:43.012 you know, really, for a fireside chat. 602 00:18:43.012 --> 00:18:44.580 And then we have our awards ceremony. 603 00:18:44.580 --> 00:18:45.756 So we're excited about all 604 00:18:45.756 --> 00:18:47.196 of it, as you can tell. 605 00:18:47.196 --> 00:18:47.588 Yeah. 606 00:18:47.588 --> 00:18:49.340 I will say one of the things that I got 607 00:18:49.340 --> 00:18:51.644 at it last year was that everything 608 00:18:51.644 --> 00:18:54.684 that you're talking about, we had time 609 00:18:54.684 --> 00:18:56.364 to discuss one of the things I. 610 00:18:56.364 --> 00:18:57.508 Here, here's my. 611 00:18:57.508 --> 00:18:59.818 Oh gosh, I almost said selling point, right. 612 00:18:59.818 --> 00:19:00.666 But it's really not. 613 00:19:00.666 --> 00:19:02.338 I think it was one of my key takeaways, it's 614 00:19:02.338 --> 00:19:04.970 probably a better way to put that, was that 615 00:19:04.970 --> 00:19:08.186 you guys built this with enough time in 616 00:19:08.186 --> 00:19:10.730 between the sessions for us to talk about. 617 00:19:10.730 --> 00:19:13.722 I actually saw somebody look in one of 618 00:19:13.722 --> 00:19:15.226 the sessions and then they get went 619 00:19:15.226 --> 00:19:17.146 and gave a demo of a particular 620 00:19:17.146 --> 00:19:19.682 platform in between the next session 621 00:19:19.682 --> 00:19:20.986 because the person sitting next to 622 00:19:20.986 --> 00:19:22.106 them was trying to figure out how to 623 00:19:22.106 --> 00:19:23.220 do something. 624 00:19:23.220 --> 00:19:26.900 And so I, I, so all of the tracks are 625 00:19:26.900 --> 00:19:28.684 in real world practicality. 626 00:19:28.684 --> 00:19:30.756 But the cool thing was people were 627 00:19:30.756 --> 00:19:32.196 really interacting and I thought 628 00:19:32.196 --> 00:19:33.876 that that was, I thought was the best 629 00:19:33.876 --> 00:19:35.252 thing about the whole show. 630 00:19:35.252 --> 00:19:37.164 Yeah, I mean Amy, that's Amy Bailey, 631 00:19:37.164 --> 00:19:38.572 my co-founder, that's her brainchild. 632 00:19:38.572 --> 00:19:40.100 She was like, I'm so tired of going. 633 00:19:40.100 --> 00:19:41.644 And she's, she's planned thousands 634 00:19:41.644 --> 00:19:44.980 of events like she is the event queen. 635 00:19:44.980 --> 00:19:46.508 And she said, Kat, I'm so tired 636 00:19:46.508 --> 00:19:47.388 of going to these events. 637 00:19:47.388 --> 00:19:48.756 And it's like back to back to back 638 00:19:48.756 --> 00:19:50.596 to back sessions and you don't have 639 00:19:50.596 --> 00:19:51.628 five minutes to catch your breath. 640 00:19:51.628 --> 00:19:53.806 And channel marketers, no offense to 641 00:19:53.806 --> 00:19:56.342 channels out there, but channel marketers, 642 00:19:56.342 --> 00:19:57.950 we have to be like, 643 00:19:57.950 --> 00:20:01.118 we have other things that we have to do too. 644 00:20:01.118 --> 00:20:02.446 So it's nice to be able to have 645 00:20:02.446 --> 00:20:04.094 the opportunity to have like a 15 646 00:20:04.094 --> 00:20:05.830 minute break before a session. 647 00:20:05.830 --> 00:20:07.486 And so, and the other thing it does is 648 00:20:07.486 --> 00:20:09.558 it is it forces the person who's 649 00:20:09.558 --> 00:20:12.262 doing the session to cut out any fluff. 650 00:20:12.262 --> 00:20:14.350 All we want is the stuff that you need 651 00:20:14.350 --> 00:20:17.006 to know to apply to your job for 652 00:20:17.006 --> 00:20:18.958 the channel marketer to apply to their job 653 00:20:18.958 --> 00:20:20.538 to get them to the next level. 654 00:20:20.538 --> 00:20:22.490 And so we get, we give those, those 655 00:20:22.490 --> 00:20:24.914 strategic breaks so people can go check 656 00:20:24.914 --> 00:20:27.082 their email if they need to or, you 657 00:20:27.082 --> 00:20:29.306 know, or have a conversation about what 658 00:20:29.306 --> 00:20:31.066 happened or you know, for a sponsor like 659 00:20:31.066 --> 00:20:32.346 you, they can, you know, you might be 660 00:20:32.346 --> 00:20:33.706 able to get a demo in, you know, that 661 00:20:33.706 --> 00:20:34.234 kind of thing. 662 00:20:34.234 --> 00:20:38.250 So here's the thing that I like about it. 663 00:20:38.250 --> 00:20:40.474 If you're going to go somewhere and you 664 00:20:40.474 --> 00:20:42.730 take two days out of your time, be 665 00:20:42.730 --> 00:20:45.522 present in these sessions and what I've 666 00:20:45.522 --> 00:20:48.544 seen in other events, if you know, you 667 00:20:48.544 --> 00:20:50.960 don't have time to do that, you're not 668 00:20:50.960 --> 00:20:51.456 present. 669 00:20:51.456 --> 00:20:53.432 So you're sort of half listening, 670 00:20:53.432 --> 00:20:55.192 maybe you're taking some notes, 671 00:20:55.192 --> 00:20:57.368 you're checking on your phone and you're 672 00:20:57.368 --> 00:20:59.504 like, what, what did they just say? 673 00:20:59.504 --> 00:21:01.776 And what I liked about it was, 674 00:21:01.776 --> 00:21:02.976 and look, nothing's going to be 675 00:21:02.976 --> 00:21:04.488 perfect because we all had day jobs. 676 00:21:04.488 --> 00:21:04.976 Right. 677 00:21:04.976 --> 00:21:06.464 Because I felt like people were present 678 00:21:06.464 --> 00:21:08.160 and I thought that was really good. 679 00:21:08.160 --> 00:21:10.816 Well, we had people taking paper notes, which 680 00:21:10.816 --> 00:21:12.576 I thought was really kind of cool because 681 00:21:12.576 --> 00:21:14.688 like you said, they, they're there. 682 00:21:14.688 --> 00:21:16.648 Their, their computer was in their lap 683 00:21:16.648 --> 00:21:18.328 there in their laptop bag 684 00:21:18.328 --> 00:21:20.380 and they didn't take it out until the break. 685 00:21:20.380 --> 00:21:22.076 So they were purposely, you know, they 686 00:21:22.076 --> 00:21:23.460 were purposely paying attention. 687 00:21:23.460 --> 00:21:25.276 So, yeah, we're excited and you 688 00:21:25.276 --> 00:21:26.988 know, it's a passion project for us. 689 00:21:26.988 --> 00:21:28.564 So we're, we're, you know, we're 690 00:21:28.564 --> 00:21:29.820 just thrilled that people 691 00:21:29.820 --> 00:21:32.300 are giving us that, that feedback. 692 00:21:32.300 --> 00:21:34.000 There's that purpose word again. 693 00:21:35.500 --> 00:21:37.280 Okay, last question. 694 00:21:37.900 --> 00:21:39.556 Does anybody need to do any prep? 695 00:21:39.556 --> 00:21:41.260 Like, should they be doing a little 696 00:21:41.260 --> 00:21:43.436 AI research before they come there? 697 00:21:43.436 --> 00:21:44.906 Or is this, hey, you're gonna, I 698 00:21:44.906 --> 00:21:46.738 know you've got multiple sessions, maybe 699 00:21:46.738 --> 00:21:48.466 from beginner to advanced. 700 00:21:48.466 --> 00:21:49.770 Should anybody do anything ahead 701 00:21:49.770 --> 00:21:50.906 of time or can they just show 702 00:21:50.906 --> 00:21:52.570 up open mind and let's go. 703 00:21:52.570 --> 00:21:53.450 What do you think? 704 00:21:53.450 --> 00:21:54.794 Just show up open mind. 705 00:21:54.794 --> 00:21:57.050 We have a very special gift for people. 706 00:21:57.050 --> 00:21:58.554 Hint, hint that come 707 00:21:59.002 --> 00:22:00.434 So, you know, and, and Julie 708 00:22:00.434 --> 00:22:01.210 and I are going to do. 709 00:22:01.210 --> 00:22:02.266 Our talk isn't going to be 710 00:22:02.266 --> 00:22:03.618 on like how to build a prompt. 711 00:22:03.618 --> 00:22:03.850 Right. 712 00:22:03.850 --> 00:22:04.602 That's what you're going to get 713 00:22:04.602 --> 00:22:05.946 your little special gift for. 714 00:22:05.946 --> 00:22:07.946 But what we want to talk is there's these 715 00:22:07.946 --> 00:22:09.786 are leaders mostly in the room and up 716 00:22:09.786 --> 00:22:12.090 and comers and folks that are, that are, 717 00:22:12.090 --> 00:22:13.922 they're going to be leading organizations. 718 00:22:13.922 --> 00:22:15.450 So it's like, how are you going 719 00:22:15.450 --> 00:22:17.906 to drive AI adoption? 720 00:22:17.906 --> 00:22:18.250 Right. 721 00:22:18.250 --> 00:22:20.274 How are you going to drive AI adoption? 722 00:22:20.274 --> 00:22:21.602 How are you going to drive the governance? 723 00:22:21.602 --> 00:22:22.730 How are you going to make sure 724 00:22:22.730 --> 00:22:24.666 that the tools not only are being used, 725 00:22:24.666 --> 00:22:26.194 but being used properly? 726 00:22:26.194 --> 00:22:27.914 So we're really going to kind of cover 727 00:22:27.914 --> 00:22:29.482 a little bit of that as well. 728 00:22:29.482 --> 00:22:32.026 So we're, we're, you know, that like I 729 00:22:32.026 --> 00:22:33.562 said, the finance, I mean, you don't need 730 00:22:33.562 --> 00:22:36.258 to do any kind of prep work beforehand. 731 00:22:36.258 --> 00:22:37.482 What we would say is, you 732 00:22:37.482 --> 00:22:38.570 know, we'll open the app soon. 733 00:22:38.570 --> 00:22:41.160 The biggest prep work is go connect with 734 00:22:41.160 --> 00:22:42.680 other people that are going to be there. 735 00:22:42.680 --> 00:22:44.296 I mean, it's not a situation where we 736 00:22:44.296 --> 00:22:46.440 have 10 people coming from one company. 737 00:22:46.440 --> 00:22:48.104 We specifically set this 738 00:22:48.104 --> 00:22:49.808 up that we have 200 seats. 739 00:22:49.808 --> 00:22:50.296 That is it. 740 00:22:50.296 --> 00:22:52.600 We only have 20 left, by the way. 741 00:22:52.600 --> 00:22:53.768 And, and that's it. 742 00:22:53.768 --> 00:22:56.840 And so we, we, we want the room full 743 00:22:56.840 --> 00:22:59.088 of channel marketers who are ready, willing 744 00:22:59.088 --> 00:23:01.896 and able to learn and connect and network. 745 00:23:01.896 --> 00:23:03.552 And how are we going to drive 746 00:23:03.552 --> 00:23:05.900 our, our businesses and the channel forward? 747 00:23:06.750 --> 00:23:09.398 Okay, I know this is probably redundant, 748 00:23:09.398 --> 00:23:11.390 but they want to find out more about 749 00:23:11.390 --> 00:23:13.766 the Channel Marketing association Summit. 750 00:23:13.766 --> 00:23:15.566 Where's the best place to go? 751 00:23:15.566 --> 00:23:20.454 Channelmarketingassociation.com Sorry. 752 00:23:20.454 --> 00:23:21.174 Sorry, everybody. 753 00:23:21.174 --> 00:23:21.870 I just. 754 00:23:21.870 --> 00:23:22.446 That's all right. 755 00:23:22.446 --> 00:23:23.870 You never know. 756 00:23:23.870 --> 00:23:25.118 Had to end it that way. 757 00:23:25.118 --> 00:23:26.646 Don't take anything for granted. 758 00:23:26.646 --> 00:23:27.710 Okay? 759 00:23:27.710 --> 00:23:29.022 All right, Kathryn, thank you 760 00:23:29.022 --> 00:23:31.286 for joining us, listeners and viewers. 761 00:23:31.286 --> 00:23:32.830 Thanks for joining us and have 762 00:23:32.830 --> 00:23:35.866 a great purpose built day. 763 00:23:35.866 --> 00:23:37.190 Thank you, Steven. 764 00:23:38.010 --> 00:23:38.290 Bye.