upside

Interview starts: 6:20
Debrief starts: 1:02:12

Mike Duda is a Managing Partner at Bullish.

Bullish is a marketing operating partner focused on the growth business and has helped develop companies like Birchbox, Peloton, Casper, and Harry's. Through both investment and creative services, Bullish helps early-stage companies progress in their market.

Mike has extensive experience in marketing and advertising, having served in numerous director positions at Deutsch. Our conversation today dives heavily into marketing and advertising strategies as well as some of the methods Bullish uses to currently help their partners.

We discuss:
- Ad: Finding experienced employees for your new business with Integrity Power Search (4:43)
- NYC subway ads (6:26)
- Advertising too early in DTC (10:40)
- NPS in marketing and staying relevant (15:49)
- Identifying new and innovative products (20:49)
- When to start marketing and advertising (23:48)
- Peloton's recent advertisement (25:36)
- Next frontier in advertising (26:41)
- Ineffective advertising (28:00)
- Creating personas for brands (30:17)
- Building and recruiting for consumer brands between the coasts (40:49)
- Value vs. utility of a brand (51:42)
- Survival of older vs. newer brands (57:07)

Learn more about Bullish: http://bullish.co/
Follow Mike on Twitter: https://twitter.com/MikeDuda
Follow upside on Twitter: https://twitter.com/upsidefm
Advertise with an upside classified: https://upside.fm/classifieds
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This episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies.

Learn more about or get in touch with Integrity Power Search: https://upside.fm/integrity

Show Notes

Interview starts: 6:20
Debrief starts: 1:02:12

Mike Duda is a Managing Partner at Bullish.

Bullish is a marketing operating partner focused on the growth business and has helped develop companies like Birchbox, Peloton, Casper, and Harry's. Through both investment and creative services, Bullish helps early-stage companies progress in their market.

Mike has extensive experience in marketing and advertising, having served in numerous director positions at Deutsch. Our conversation today dives heavily into marketing and advertising strategies as well as some of the methods Bullish uses to currently help their partners.

We discuss:
  • Ad: Finding experienced employees for your new business with Integrity Power Search (4:43)
  • NYC subway ads (6:26)
  • Advertising too early in DTC (10:40)
  • NPS in marketing and staying relevant (15:49)
  • Identifying new and innovative products (20:49)
  • When to start marketing and advertising (23:48)
  • Peloton's recent advertisement (25:36)
  • Next frontier in advertising (26:41)
  • Ineffective advertising (28:00)
  • Creating personas for brands (30:17)
  • Building and recruiting for consumer brands between the coasts (40:49)
  • Value vs. utility of a brand (51:42)
  • Survival of older vs. newer brands (57:07)
Learn more about Bullish: http://bullish.co/
Follow Mike on Twitter: https://twitter.com/MikeDuda
Follow upside on Twitter: https://twitter.com/upsidefm
Advertise with an upside classified: https://upside.fm/classifieds
--

This episode is sponsored by Integrity Power Search, the #1 full stack high growth startup recruiting firm between the coasts. They partner with venture capitalists, private equity groups and CEOs to build amazing teams for the world’s most disrupting companies.

Learn more about or get in touch with Integrity Power Search: https://upside.fm/integrity

What is upside?

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

Sometimes, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.

Subscribe and see why Business Insider called our podcast "Almost as Good as Getting an MBA."