One Billion in 10 Minutes

In episode two, ROI Rangers from XLRI and Buzzolve from Messa School of Business go head to head with their strategies to make Swiggy Instamart ‘win’. 

ROI Rangers proposes a tech-first strategy, complete with a Duolingo-inspired virtual assistant called Insty. Buzzolve, meanwhile, wants to play the optimisation game. They essentially say ‘hey, we have a billion dollars. We are going to spend a little bit towards everything – a certain amount will go towards dark stores, a certain amount will go towards AI, and then a certain amount will go towards category expansion.’

Which strategy will  win?

Tune in. 

Learn more about The Ken’s inaugural case competition. 


What is One Billion in 10 Minutes?

‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’

That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country.

Each team picked one among the five quick commerce platforms that have managed to completely change the way we shop – Big Basket, Swiggy Instamart, Blinkit, Zepto and Flipkart Minutes. They crafted strategies that were creative, yet rooted in the real world.

Welcome to 'One Billion in 10 Minutes', a mini series based on the first edition of The Ken’s Case Competition, organised in collaboration with Zerodha.