Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is projected to have a 25% compound annual growth rate through 2028.
Founder Nick Bodkins had a vision where Boisson was “the Sephora of NA,” bringing together the power of an immersive ecommerce experience, neighborhood-style stores with passionate employees, and a wholesale strategy that drove growth for new brands. Although Boisson recently announced it would be undergoing a restructuring and immediately shuttering its stores, Bodkins’ vision, and the innovation within the Boisson business, showed what is truly possible for the NA market. Listen to this episode of Retail Remix to:
- Hear Nick’s perspective on the evolving NA market;
- Learn how Boisson is thinking long-term about wholesale distribution and growth;
- Get insights on how the VC market could influence the current state, and future, of NA; and
- Understand why Boisson’s approach to brick-and-mortar was so innovative—and what your brand can learn from it.
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Do you want to hear more from Nick Bodkins on founding and scaling an omnichannel business? He will share more candid perspectives (and lessons) during the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. He will join other senior executives from brands such as Michaels, Pinterest, Petco, Zenni Optical, Adore Me and many others. Get your ticket today and join the brightest minds in retail.
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.