First, walk around town, walk around your city. Find the types of businesses that you want to work with. Take note of their websites.
Create a quick 1-2 minute video, using a tool like Loom, showing them exactly what you can do for them. Bonus points if in that video you tell them exactly the steps they need to take themselves.
Then send it off to them with a link to the video and a quick note sharing with them what you did.
Bonus strategy included with this by way of
Justin Jackson in this episode.
Second, is a page from a friend of mine,
Matt Medeiros. He hosts a podcast highlighting the businesses and business owners of his local market.
He has a podcast called
We Are Here for the entrepreneurs and business builders of the South Coast of MA.
If your local area does not have a podcast, of even if it does, having a podcast and inviting businesses onto it to talk about them, their business, gives immediate wins back to the community and local businesses.
These 2 effectively strategies can show that simply by providing value, you are making an impact in your local community.
What you provide value to those businesses, you stand head and shoulders above the crowd and put a face to the name behind an email address.
Remember it’s your local client base. It’s your neighborhood. Time to remember what allowed the Mom and Pop shows to last those 45, 60, even 100 years in your town.
Be a good neighbor!