88. Ferrero's SVP of Media and Marketing Services, Danielle Sporkin: "ROAS is only the starting point."

In this episode of OFFBounds, host Paula Macaggi sits down with Danielle Sporkin, SVP of Media and Marketing Services at Ferrero, to explore how one of the world’s most beloved confectionery companies is balancing heritage with innovation. From Nutella and Kinder to Butterfinger and Keebler, Ferrero’s portfolio is as diverse as it is iconic. Danielle shares how the company is embracing digital transformation, evolving its retail media strategy from search to full funnel, measuring success through incrementality, and leveraging data and AI to get closer to consumers. She also opens up about her nonlinear career path and offers advice for future leaders in marketing and retail.

Creators and Guests

Host

Paula Macaggi

Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024

Editor

Bicho de Goiaba Podcasts

A Brazilian podcast producer. Main clients: Coca-Cola, PepsiCo, Grant Thornton, SKF and Alelo.

What is OFFBounds Retail?

OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.

Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.

More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.

Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.