Why Creativity Is The Key To Successful Advertising (with Savannah Sanchez)

To run successful ad campaigns in the past, you pretty much had to be an expert. But as platforms have continued to lower the barriers to entry and make it easier for anyone to get involved, the creative has become more important than ever. So we wanted to hear from Savannah Sanchez, an ecommerce advertising expert, about nailing your ad creative and how to manage in the middle of a crisis.

Show Notes

Last year, Savannah managed over $10 million in Facebook, Snapchat, and Google ad spend, so she seriously knows her stuff. On this episode, she shares:

• Why testing your creative matters more than your targeting.
• How to think about what your budget should be.
• How to get testimonials from your customers.
• How to manage your ads during a time of crisis.

Show Notes & Links:

• [4:21] Why you don’t need to be an ad guru to get started.
• [6:06] What should your ad budget look like?
• [7:32] Why Snapchat and Instagram are such great channels.
• [10:06] Why content that looks native to the platform is so important.
• [11:24] How to narrow in on the ads that are working best.
• [13:16] The biggest mistake brands make when it comes to creating ads.
• [14:33] How to get ad creative if you’re not comfortable in front of the camera.
• [24:15] What’s happening across your accounts due to COVID-19?
• [26:55] What to do if you’re not selling an essential product like hand sanitizer, toilet paper, etc.
• [29:52] The two things to keep an eye on right now.
• [31:30] How to keep your ads relevant and compassionate.
• [33:10] How not to run an ad right now.
• The Ecommerce Marketing Show Home
• ShopSmallEcomm.com
• Savannah’s site: The Social Savannah
• Facebook Ads Creatives Only Facebook Group
• Savannah Sanchez on Twitter
• Dave Gerhardt on Twitter

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.