Paul Woods on designing the future of automotive UX

In this episode of "Information Changes Everything," we hear from Paul Woods, an award-winning designer, author, and the CEO of the global design agency Edenspiekermann. Paul shares his insights on why Automotive User Experience (UX) is one of the most exciting areas for designers today. He discusses his journey from public transport enthusiast to a leading figure in automotive tech, emphasizing the importance of user-centric design, rapid prototyping, and inclusive design principles.For the full video of this talk visit: https://www.youtube.com/watch?v=v3GyeQGeocc&ab_channel=SchoolofInformation. Learn more about Paul Woods: http://paulthedesigner.us/ 
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