Work Less, Earn More

In this episode, we’re going to take a look at evergreen funnels and live launching. These are two different marketing strategies you can use to sell courses online. 


Both evergreen funnels and live launching can effectively be used to sell hundreds of thousands (even millions!) of dollars for an online course. And to this day, I continue to use both in my business.


However, they’re much more effective–and much more profitable–when you use the right one for your situation. And that means choosing the right strategy both for your product and for your personal goals.



Listen to the full episode to hear:


  • How a live launching uses discounts or limited availability to incentivize buyers
  • The potential downsides of using limited-time offers on your products
  • How to use evergreen funnels to combine live launching and steady selling
  • Why I still use both strategies in my business
  • Why evergreen funnels aren’t always effective at getting sales for new businesses


Learn more about Gillian:

Instagram: @GillianZPerkins

What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!