Most healthcare creators think credibility means sounding polished, clinical, and overly serious online. Dr. Angelo Landriscina, (a.k.a Dermangelo) built one of the most recognizable dermatology brands on the internet by doing the opposite.
In this episode, he shares how to turn evidence-based education into content that actually feels native to social media: from humor and cultural relevance to reaction content, platform trends, and audience psychology. He also shares how he batch creates, reacts to misinformation without losing his voice, and why med creators need to stop overthinking content before they ever hit post.
If you’ve ever struggled to make educational content feel engaging, relatable, or social-first without losing credibility, this episode is for you!
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