Feel More Buy More

The season of Christmas ads is upon us and we've already tested over 100 that have hit screens in the UK. Editor in chief, Tom Ewing, sits down with James McKinven to discuss our top 10 Christmas ads already this year and why it's such a phenomenon this side of the pond.

Show Notes

After sitting through over 100 Christmas ads we've come to our definitive top 10 of this year. John Lewis / Waitrose have come out winners this year but not without a fight from some worthy contenders in a very, very strong year of ads.

We've created a playlist with all the ads featured in this podcast for your viewing pleasure, but here's our top 10.

  1. John Lewis / Waitrose - "Excitable Edgar" - 5.8 stars
  2. Amazon - "Everybody Needs Somebody" - 5.4 stars
  3. Joules - “Christmas At The Click Of A Button” - 5.4 stars
  4. Disney – “A Disney Christmas 2019” - 5.0 stars
  5. Tesco – “Delivering Christmas” - 5.0 stars
  6. Argos – “The Book Of Dreams” - 5.0 stars
  7. Cadbury’s – “Secret Santa” - 4.8 stars
  8. McDonalds – “Reindeer Ready 2019” - 4.8 stars
  9. Costa Coffee – “Wish Upon A Costa” - 4.7 stars
  10. Aldi – “Kevin The Carrot: The Greatest Showman” - 4.7 stars

You can read our written round-up of the ads here.

What is Feel More Buy More?

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings