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The season of Christmas ads is upon us and we've already tested over 100 that have hit screens in the UK. Editor in chief, Tom Ewing, sits down with James McKinven to discuss our top 10 Christmas ads already this year and why it's such a phenomenon this side of the pond.
Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings