The SaaS Operator Podcast

In this episode of The Venture-Scale SaaS Operator, Ben Keller talks about Propify, a property management software company that provides a single API for integrating with multiple property management systems, making it easy for companies to build and launch integrations without having to spend months or years developing them themselves. He also talks about Propify's vision of unlocking the potential of rich data in real estate, balancing the pursuit of unicorn status with responsible growth, and the importance of having a supportive network, both personally and financially, for founders.


Tune in to learn more about:
~ Strategies for navigating the complexities of integrating with fragmented real estate systems
~ Ben's insights on prioritization and ruthless decision-making in the startup world
~ The significant role of outbound marketing and LinkedIn connections in client acquisition


Timestamps:
  • (00:00) - Intro
  • (00:29) - Problem Propify Solves
  • (01:26) - Typical Buyer Profile
  • (02:45) - Propify as Middleware in the PropTech Ecosystem
  • (04:21) - The Founding Story
  • (06:08) - Experience in Y Combinator
  • (07:38) - Unicorn Path and Mentality
  • (10:02) - Decision to go for Unicorn Status
  • (13:02) - Client Acquisition Tactics
  • (17:12) - Lessons as a Former Product Manager
  • (18:28) - Habits to Stop as a Founder
  • (20:54) - Big Vision for Propify
  • (22:04) - Outro
 


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Follow Ben Keller
On LinkedIn: https://www.linkedin.com/in/ben-keller-24309644



Mentioned In The Episode
Propify - an API to Integrate with Property Management Systems
ReactSquad.io - React.js Agency for Startups


EarlyNode
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On Twitter: https://twitter.com/EarlyNode
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Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

Creators & Guests

Host
Nikolas Chapoupis
Founder of EarlyNode & ReactSquad.io (React Agency for SaaS Startups)

What is The SaaS Operator Podcast?

Get real stories about the birth and growth of SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now, from hiring to fundraising, marketing, and product strategy.

Brought to you by EarlyNode.com