Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not.
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Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the
emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
And the best part? Everything takes a fraction of the time.