They say 'You don't get the deal if you don't get the buyer', and that means you as a nice person can simply use empathy, to get a real good understanding of your buyer, and then the sales process becomes easier, more pleasant, and more successful.
This mini-series The Empathy Edge is a high-level overview of how my students and clients use empathy and questions to have breakthrough conversations. Mini-training starts tomorrow.
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What is The Sales for Nice People Podcast?
Where good eggs get a 2-minute piece of advice daily, to help you sell more and earn more because of your values, not despite them.