Daybreak

After buying the digital rights for IPL for an eye-popping amount last year, Mukesh Ambani’s JioCinema wants to change the way Indians watch cricket. It wants to replace TV viewing with online streaming.

In order to pull it off, it came up with an almost disruptive move. It decided to make IPL streaming free

While viewership is expected to hit half a billion and ad impressions to quadruple after this, advertisers are skeptical about a host of unknown factors.

What are they?

Tune in to find out.


What is Daybreak?

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.