The Distance

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Summary

In 1932, an orphan named Roy Sheffield started Ashland Addison Florist Co. by selling bouquets of flowers at a busy Chicago intersection. Eight decades later, the fourth generation of Sheffields is still delivering flowers to customers. The Sheffields have learned how to manage a business that requires a highly delicate touch, both in handling a perishable product and in brokering what can be a very emotional transaction. A flower order—choosing the right arrangement, writing the card—can offer a brief but revealing glimpse into someone’s personal life, and a florist is privy to these moments.

Show Notes

In 1932, an orphan named Roy Sheffield started Ashland Addison Florist Co. by selling bouquets of flowers at a busy Chicago intersection. Eight decades later, the fourth generation of Sheffields is still delivering flowers to customers. The Sheffields have learned how to manage a business that requires a highly delicate touch, both in handling a perishable product and in brokering what can be a very emotional transaction. A flower order—choosing the right arrangement, writing the card—can offer a brief but revealing glimpse into someone’s personal life, and a florist is privy to these moments.

What is The Distance?

What's the hardest thing about business? Not going out of business. The Distance features stories of private businesses that have been operating for at least 25 years and the people who got them there. Hear business owners share their stories of hard work, survival and building something that lasts. The Distance is a production of Basecamp, the company behind the leading project management app.