On Good Authority: Publishing the Book that Will Build Your Business

Herb K is something of a legend in the recovery community, having discovered a specific way of working the 12 steps in 1988 (when he was four years sober) and then sharing that way with the world. The author of Twelve-Step Guide to Using the Alcoholics Anonymous Big Book and Twelve Steps to Spiritual Awakening; Enlightenment for Everyone, Herb didn't know, when he retired from the four-decade career that he'd spent working in human resources, he'd be launched on a path of guiding people through the spiritual path he found. But now the man who spent seven years in seminary and has a graduate education in psychology conducts workshops and teaches courses on 12-step spirituality all over. In this episode, we discussed the misunderstanding of the word meditation, how guiding adolescents means toning down the spiritual language and the way he first came into recovery (spoiler alert: he thought his wife had the problem), among many other topics.

Show Notes

Herb K is something of a legend in the recovery community, having discovered a specific way of working the 12 steps in 1988 (when he was four years sober) and then sharing that way with the world. The author of Twelve-Step Guide to Using the Alcoholics Anonymous Big Book and Twelve Steps to Spiritual Awakening; Enlightenment for Everyone, Herb didn't know, when he retired from the four-decade career that he'd spent working in human resources, he'd be launched on a path of guiding people through the spiritual path he found. But now the man who spent seven years in seminary and has a graduate education in psychology conducts workshops and teaches courses on 12-step spirituality all over. In this episode, we discussed the misunderstanding of the word meditation, how guiding adolescents means toning down the spiritual language and the way he first came into recovery (spoiler alert: he thought his wife had the problem), among many other topics.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.