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Behind the Book Cover

Herb K is something of a legend in the recovery community, having discovered a specific way of working the 12 steps in 1988 (when he was four years sober) and then sharing that way with the world. The author of Twelve-Step Guide to Using the Alcoholics Anonymous Big Book and Twelve Steps to Spiritual Awakening; Enlightenment for Everyone, Herb didn't know, when he retired from the four-decade career that he'd spent working in human resources, he'd be launched on a path of guiding people through the spiritual path he found. But now the man who spent seven years in seminary and has a graduate education in psychology conducts workshops and teaches courses on 12-step spirituality all over. In this episode, we discussed the misunderstanding of the word meditation, how guiding adolescents means toning down the spiritual language and the way he first came into recovery (spoiler alert: he thought his wife had the problem), among many other topics.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Herb K is something of a legend in the recovery community, having discovered a specific way of working the 12 steps in 1988 (when he was four years sober) and then sharing that way with the world. The author of Twelve-Step Guide to Using the Alcoholics Anonymous Big Book and Twelve Steps to Spiritual Awakening; Enlightenment for Everyone, Herb didn't know, when he retired from the four-decade career that he'd spent working in human resources, he'd be launched on a path of guiding people through the spiritual path he found. But now the man who spent seven years in seminary and has a graduate education in psychology conducts workshops and teaches courses on 12-step spirituality all over. In this episode, we discussed the misunderstanding of the word meditation, how guiding adolescents means toning down the spiritual language and the way he first came into recovery (spoiler alert: he thought his wife had the problem), among many other topics.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card