Dig In

We chat to Sam Prochazka, Founder of goodmorning.com, about what it's like to run a DTC mattress company, how he approaches understanding his customer personas, goodmorning.com's multi-brand strategy, and what being an entrepreneur means to him.

Show Notes

We chatted to Sam this week about his current business and his experience as an entrepreneur. Tune in to learn:
  • how goodmorning.com is fixing the "suboptimal" experience of mattress shopping
  • how Sam's team creates customer personas based on their specific jobs to be done
  • what it was like to be in the DTC mattress game in 2017 - where 2 competitors were entering the industry each week ('Peak mattress')
  • Why goodmorning.com offers 7 brands as opposed to one so that they can serve "every bedroom, body, and budget"
  • the impact of the pandemic on consumer durables' share of wallet, and how goodmorning.com is adapting
  • the 'swarming of the puck' analogy for business: how to approach management strategies at different company sizes

What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.