The FMCG Marketing Daily | Danone €1bn takeover of Huel approved | Sazerac enters soju in US with | Newman's Own bets on its purpose-driven

The FMCG Marketing Daily — August 21, 2026 In this episode: • Danone's €1bn acquisition of Huel has just cleared regulatory approval, making it one of the biggest bets by a major FMCG company on the functional nutrition and meal-replacement category. • Spirits giant Sazerac is launching a new soju brand called Dahlo in the US, signalling that established FMCG players are now moving to capture the fast-growing Korean spirits trend before challenger brands own the category. • Newman's Own is leaning into its decades-old 'all profits to charity' purpose model as its primary millennial engagement strategy — a live test of whether authentic brand heritage can outperform paid performance marketing. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.