Life Science Marketing Society

Are new innovations selling points? What if your customers don't see the benefit in them?

Do flashy brochures help sell scientific products?

What makes you a trusted resource to your customer? And what makes you just an unwelcome interruption?

Should you be upfront with your pricing?

What is the customer experience really all about?

On all these questions and more, four scientists spilled the beans in a uniquely revealing customer panel chaired by the Life Science Marketing Society. And they didn't hold back – with either their glowing praise or their damning criticism.

In this episode, we review our findings from this customer panel, entitled "Brands We Like, And Why We Like Them". We conclude that life science marketing and sales teams need to be paying far more attention to what their customers actually want. And we give you a frank and forthright insight into their world.

https://www.lifesciencemarketingsociety.org/

What is Life Science Marketing Society?

The Life Science Marketing Society brings your insights, advice, and wisdom from marketing experts within the life sciences and beyond.

Expect to discover hard-won lessons, wisdom gained from experience, and viewpoints on the latest developments in marketing, taken from webinars presented by our members.

All marketers are welcome to join, and if you'd like to contribute a presentation to the society, please feel free to drop us a line to apply at lifesciencemarketingsociety.org