On Marketing

// WATCH //
▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //
Demand Generation is all the hype. But what is it?

Is it the same as lead gen? How's it different?

*Myles Madden flies in with answers.

He dives deep into:
– The difference between demand gen and lead gen
– The importance of being artful and analytical in marketing
– What "dark social" is and how to use it to your advantage

Who's this episode for?
(1) Any marketer who wants to get better at demand generation
(2) Anyone running ads and wants to balance art and analytics better

Myles has earned experience, which makes his insights carry weight. I'm grateful he gave up 40+ minutes with me almost a year ago, and I hope you get as much as I did from this conversation.

// GUEST LINKS //
– Myles Madden's LinkedIn

// CONNECT //
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☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do

// Disclaimer // 
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.