002: Steve Saves the Day!

In 1997, Apple Computer, Inc. was nearing insolvency, and their share price was below 20 cents (on a split-adjusted basis). They needed a rescue, but not just any rescue… a Steve Jobs rescue!

Show Notes

In 1997, Apple was nearing insolvency, and their share price was below 20 cents (on a split-adjusted basis). They needed a rescue, but not just any rescue… a Steve Jobs rescue! Today, Krazy Ken and Brad discuss the Macworld keynote where Steve Jobs unveils the underpinnings of Apple's next-gen operating system, and we recap the genesis of the famous "Think Different" campaign.


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2:19 - MacWorld San Francisco 1997
40:28 - Apple "Think Different" Campaign
48:30 - Conclusion

Steve Jobs Biography (Affiliate Link): https://amzn.to/3sMHcpd

Apple's Rare 20th Anniversary Macintosh: https://youtu.be/JUGhZqs6AsQ

Object-Oriented Programming Explainer: https://youtu.be/pTB0EiLXUC8


Macworld San Fransisco 1997 (Partial Recording): https://youtu.be/QhhFQ-3w5tE

Think Different Event: https://youtu.be/MrZKoWgcZVg

Think Different Ad: https://youtu.be/5sMBhDv4sik


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Episode Transcription: https://thecomputerclan.com/transcriptions/AppleKeynoteChronicles-002.pdf

What is Apple Keynote Chronicles?

Steve Jobs’ Apple keynote presentations were legendary, and they deserve to be shared! So, Krazy Ken and his friends are teaming up to take you on a journey through the Apple Keynote Chronicles! Join them as they learn about the behind-the-scenes stories, argue about the products, laugh at the bloopers, and relive these momentous events in tech history.