Craig signed up for a new AI tool at midnight on his birthday beach trip, and six days later it had booked him a meeting from a contact list that got zero replies when he emailed it himself. This isn't a pitch for one tool. It's what happens when you stop prompting AI and start handing it real work, and why the thing holding most business owners back is a wall made of paper.
- How a sales director with zero coding experience built, in plain English, the meeting follow-up system Craig's team had planned to spend two months building
- Craig's first week: conference follow-up emails sent one a day, two replies and a booked meeting, plus a proposal that went out two hours after the call and closed the same afternoon
- "Paper walls": the habits that feel like hard limits until you push on them, like giving AI access to your email
- Caitlin's $30 a month Claude assistant that runs her morning agenda and calls her out when she's been putting something off
- Why you don't have to switch tools, and when trying a new one can move you forward faster than waiting
The One Thing: Start with one small, low-risk job. Connect your calendar and email and ask for a daily brief of what's coming up. You'll get your time back right away, and you'll get past the permissions hurdle that stops most people from ever getting real value out of AI.
Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist. New episodes dropping soon. Follow Vibe Marketing wherever you listen to podcasts.