Just Be Humans

Summary

In this episode, Danny Murawinski discusses the government contracting industry and its impact on America. He highlights the shared sense of purpose within the industry and the traditional methods of doing business. Danny emphasizes the need for the industry to embrace digital marketing and social media to bridge the gap and attract new talent. He introduces the concept of ARR (Authenticity, Relatability, and Relevance) as a framework for creating effective content. Danny encourages individuals in the government contracting industry to share their authentic stories, relate to the audience's political beliefs, and highlight the relevance of their work.

Takeaways

  • The government contracting industry is responsible for building America and is the largest consumer of goods in the world.
  • The industry has a shared sense of purpose and traditional methods of doing business.
  • There is a need for the industry to embrace digital marketing and social media to attract new talent.
  • The ARR framework (Authenticity, Relatability, and Relevance) can help create effective content in the government contracting industry.
Chapters

00:00 Introduction to the Government Contracting Industry
03:26 The Industry's Late Adoption of Digital Marketing
06:41 Encouraging People to Work in the Industry
07:07 The ARR: Authenticity, Relatability, and Relevance
09:29 Finding Purpose in the Government Contracting Industry
16:39 Call to Action: Engaging on Social Media


What is Just Be Humans?

Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability.

In a world where authentic connections reign supreme, learn how to finesse the critical human experiences at the heart of your sales, amplifying them digitally to resonate with your Ideal Customer Profile. Each week, we dissect the anatomy of successful sales relationships, crafting offers that not only speak volumes but are poised to echo across the digital expanse.

Danny brings over a decade of experience, connecting B2B ventures with giants from Fortune 500 companies to professional sports teams. His consultative prowess, honed on the snow slopes, now aims to elevate your business strategy through deep dives into the humanistic elements pivotal to relationship-building, alongside cutting-edge digital marketing strategies, tools, and techniques.

Join us for conversations with executives who've mastered the art of growth, navigating their B2B companies to towering figures. "Be Human" is more than a podcast; it's a weekly masterclass in leveraging genuine relationships for exponential digital growth. Tune in, and let's redefine what's possible for your business together.