At Monica + Andy, thoughtfulness is at the core of everything the brand does. The team, led by founder and CEO Monica Royer, believes that every decision should be made by first considering the possible impact on customers, employees and the environment.
This episode of Retail Remix highlights how this mindset applies to all aspects of Monica + Andy, from product design to customer service, marketing and company culture. Alicia Esposito chats with Monica + Andy Founder Monica Royer about:
- The inspiration behind Monica + Andy, including how her personal challenges sparked the idea for a thoughtful brand for new parents;
- How she drew on her experience with her brother's company, Bonobos, to learn from their successes and challenges in direct-to-consumer retail;
- Monica + Andy’s growth playbook, which combines DTC, wholesale, community and services; and
- How the brand is designing digital physical spaces to be inclusive and welcoming to parents and young children.
RELATED LINKS
- Check out the Monica + Andy here.
- See how Monica + Andy build community.
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.