Spotify, Apple Music, and Deezer’s biggest playlists are growing — both in terms of follower count and also track count — but what does that mean for artists looking to land a big add?.... chartmetric.com @chartmetric #chartmetric #musicbusiness #musicindustry #dataallday #spotify #applemusic #deezer #playlists #streaming #emergingartists
- Spotify, Apple Music, and Deezer’s biggest playlists are growing — both in terms of follower count and also track count — but what does that mean for artists looking to land a big add?
- Good morning, it’s Rutger here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.
- We’re on the socials at “chartmetric”, that’s Chartmetric, no “S ”- follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.
- Feature: Labels Page
- Hey Rutger, it’s Jason — sorry to interrupt, but can I just do a quick product update?
- Of course, what’s up?
- Thanks, man. Hi Chartmetric fans, you may or may not have gotten a chance to check out the new Labels Page feature that we discussed in the last podcast episode this week.
- We’ve temporarily pulled the feature back from its soft release because we just don’t think it’s up to the music analytics standard we strive for.
- If you’ve been with us for some time, you’ve seen how dedicated we are to innovating and as we say in the tech world, sometimes “breaking things”.
- Well, we’ve gotten a lot of your feedback and realize that we jumped the gun a bit early and we need to better clean, organize and visualize the label metadata that we have, which is what we do best.
- So we recognize the issue, and we are working swiftly to bring the Labels Page back with verve and more importantly, accuracy!
- Back to our regularly scheduled program, take it away, Rutger!
- Thanks, Jason!
- This is your Data Dump for Friday, August 2nd, 2019.
- How 2019’s Playlist Growth Might Affect Emerging Artists
- These days, getting onto streaming’s top playlists is sort of the name of the game.
- It really determines the visibility of emerging artists and cements the longevity of established ones.
- So, it got us wondering…. What’s been going on on the top playlists in 2019?
- Hitting the Playlists tab on the Chartmetric homepage brings up tons of playlist information for Spotify, Apple Music, Deezer, and Amazon.
- From there, we can compare everything going on when it comes to the playlists claiming the top spots across a number of different measurements.
- On Spotify, Today’s Top Hits maintains the highest follow number, starting the year off with 22.3M and hitting 23.6M by the end of June.
- That’s 5.8 percent increase for that six month period.
- On Deezer, Les Titres Du Moment claims the top follower spot, and over the same period, experienced only about 1 percent growth from 9.8M followers to 9.9M followers.
- Digging in a bit deeper, we can also compare playlist length, aka number of tracks.
- For that six month period, for example, Spotify’s Hot Country playlist grew 31.4 percent in length, while Apple Music’s The A-List: Pop playlist grew the same amount.
- But those aren’t the highest numbers.
- Spotify’s EDM-focused Mint playlist grew 35.8 percent, and Apple’s Hip-Hop-oriented Gymflow playlist grew 66.7 percent.
- Overall, Apple added more tracks to its top playlists than Spotify did — about 11 percent vs. 23 percent, to be exact.
- The growth of these playlists, both in terms of follower count and also track count, means a higher chance of an emerging artist landing on one of them and a significant increase in visibility if they do.
- However, it also makes it more likely that they get lost in the noise, making it hard to capitalize on an otherwise super exciting add.
- Knowing the genre breakdown of tracks and also the country distribution of artists can help, but we’ll have to save that for another episode.
- You can also tell us what you find by doing your own digging at chartmetric.com!
- That’s it for your Daily Data Dump for Friday, August 2nd, 2019. This is Rutger from Chartmetric.
- Article links and show notes are at: podcast.chartmetric.com
- And if you like what we’re doing, don’t forget to leave us a rating or review!
- Happy Friday, have a great weekend, and we’ll see you next week!
What is Your Music Data Dump from Chartmetric?
Fan followers, playlist ranks, monthly listeners...welcome to the world of music business data!
Join Chartmetric, one of the music industry's leading music analytics tools, for your morning shot of the latest news on music charts, artists on the move and influential playlists.
As of Nov 2019, releasing 2-3 times a month for a longer format.
Full show notes: https://podcast.chartmetric.com
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