Leader's Edge

COUNCILcast Episode 2 – Jon Picoult, Founder & Principal, Watermark Consulting

What is customer experience and why does it matter? Jon Picoult, founder and principal of Watermark Consulting, explains the importance of customer experience in business terms: 1. People will pay more for a positive customer experience; 2. A great customer experience increases revenue and reduces (or at least controls) operating expenses; 3. Happy, loyal clients complain less. COUNCILcast is a podcast series brought to you by The Council of Insurance Agents & Brokers.

Show Notes

COUNCILcast Episode 2 – Jon Picoult, Founder & Principal, Watermark Consulting What is customer experience and why does it matter? Jon Picoult, founder and principal of Watermark Consulting, explains the importance of customer experience in business terms: 1. People will pay more for a positive customer experience; 2. A great customer experience increases revenue and reduces (or at least controls) operating expenses; 3. Happy, loyal clients complain less. COUNCILcast is a podcast series brought to you by The Council of Insurance Agents & Brokers.

What is Leader's Edge?

Established in 2004, Leader’s Edge is the award-winning content platform for The Council of Insurance Agents & Brokers, covering legal and legislative issues, international business and regulation, management trends and best practices, technology, and more. Leader’s Edge is written and recorded for large and mid-sized commercial insurance and employee benefit executives around the globe.