The Luxury Item with Scott Kerr

Scott Kerr is joined by Andrew Haarsager, head of Cartier's Retail Innovation Lab, to discuss how it designs and tests new forms of retail experiences for the French luxury jeweler and watchmaker, both in and beyond the boutique. Andrew also talks about Cartier's approach to the role of retail in this new world, creating an in-store vitrine to display holograms of select high jewelry pieces, working with Cartier's internal 'Liaison' program for sales associates, why heritage brands must learn to speak in new ways to younger consumers, and why Cartier is not jumping so quickly into the avatar economy. Plus: What the luxury boutique will look like in 10 years

Featuring:
Andrew Haarsager, Head of Retail Innovation Lab at Cartier (cartier.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com

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What is The Luxury Item with Scott Kerr?

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.