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Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value.
Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)
Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK)
Host/Writer: Elizabeth Wood, Editorial Director, frog
Research & Story Support: Camilla Brown, Editorial Manager, frog
Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)
Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value.
Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)
Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK)
Host/Writer: Elizabeth Wood, Editorial Director, frog
Research & Story Support: Camilla Brown, Editorial Manager, frog
Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)
Meet the humans designing the future. Go behind the scenes to meet the people designing what's next in the world of products, services and experiences. Brought to you by frog, your global reinvention and experience partner. frog is part of Capgemini Invent. www.frog.co