The Scalpel of Truth with Leisa Krauss

Your ad budget went up again this quarter and the schedule still has holes in it. Somebody in the Monday meeting says you need more leads. Meanwhile there are people in your database who walked in once, handed over a credit card, and were never seen again, and nobody in the building can tell you how many of them there are.

The Profit Queen has a different question: what are you doing with the patients you already have? The industry moved while most practices were looking the other way. Median revenue grew 19.2% in the first half while new patient growth crawled along at 1.2%, and roughly seventy percent of revenue is now coming from patients practices already paid to acquire. Leisa's read is that retention is now a financial strategy, and that most owners are sitting on more recoverable money than any campaign will bring them this year. When half your new patients never come back, the leak is in your consultations and your checkout, and more ad spend doesn't patch it. She also thinks your rebooking rate should be a number you can say out loud, and that "my girls usually do that" is not a number.

This one is a working session with homework attached. Leisa lays out how to find the money already inside your practice, what to fix at the front desk before you spend another dollar acquiring anybody, and how to go get back the patients you already paid for. Listen with your team, because almost everything she assigns has to be owned by somebody other than you.

Inner Circle members get the whole thing as a 30-day Retention Workbook!

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What is The Scalpel of Truth with Leisa Krauss?

Tired of the same old nonsense in the aesthetics industry? Craving unfiltered insights to take your practice to the next level? Look no further than The Scalpel of Truth Podcast, hosted by Leisa Krauss, The Bitch'n Beautician.

With three decades of experience, Leisa peels back the surface to reveal the truth behind medical aesthetics. Each episode dives deep into the hottest topics, delivered with precision and punch. From provocative Rant-a-roonies to practice growth strategies, The Scalpel of Truth is the must-listen podcast for the medical aesthetics industry. Leisa's no-nonsense approach and sharp insights will have you hooked from the start.

Fair warning: this podcast isn't for the easily offended! Leisa's truth bombs and reality checks are designed to give you the insights needed to succeed in this competitive industry. If you're ready to steer your practice to the forefront and unlock the secrets of success—and you bring your thick skin—The Scalpel of Truth is for you.

Subscribe now on your favorite podcast platform and never miss a beat in the world of medical aesthetics. With The Scalpel of Truth, you'll cut through the noise and reach new heights of success.

You’re on the sharp edge—welcome to The Scalpel of Truth.