Chief Evangelist with Ethan Beute

Today’s guest is Bryan Stallings, Chief Evangelist at Lucid Software, providers of Lucidchart, Lucidspark, and Lucidscale. Bryan joins Ethan Beute to tell the story of the relationship and shared values that brought him to the company in this unique role, as well as how their visual collaboration suite brings these values to life.

Bryan explains the different ways he engaged other employees to both serve customers and to create more evangelists. He shares insights into what success as Chief Evangelist looks like and how we works with the CMO on it. He also shares his passions for scrum and agile and for neurodivergence.


Takeaways:
  • The most important job of an evangelist is to believe in the value and impact of the product, service, idea, or practice. Bryan’s belief comes from empathy - having felt, experienced, and known what it's like not to have the solutions that are now available.
  • Bryan breaks down what the Lucid Suite and how each part transforms the way people live and work:
  • Lucidchart is an intelligent diagramming solution.
  • Lucidspark is a collaborative whiteboard solution. It helps teams to come together, collaborate, and enjoy their work.
  • Lucidscale, helps his team visualize cloud solutions, cloud applications, and their implementations. They help those others clarify what's complex and collaborate visually, no matter where they're located in the world.
  • A Chief Evangelist should work with sales and customer support teams to help tell customer stories and to talk through ways to solve customer pains and challenges.
  • Once Bryan understood the role, he realized he’d been evangelizing for 17 years. He found something people didn’t have that would make their lives better and helped them through the change curve.
 

Quote of the Show:
  • “I’d been evangelizing by finding something that would make people’s lives and work better, introducing it to them, and helping them through the change curve until they could really own it.”
 

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Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.