The FMCG Marketing Daily | Johnsonville puts sausage on the ballot | 'Certainly a disappointment': Omnicom CFO's verdict | Omaha Steaks just cut 60% of

The FMCG Marketing Daily — September 11, 2026 In this episode: • Johnsonville's election-season campaign is a live masterclass in how FMCG brands can cut through peak political ad clutter with deliberate tonal contrast. • PepsiCo's decision to consolidate its global media account with Publicis is one of the biggest FMCG agency moves of the year, and Omnicom's public admission of the loss signals just how high the stakes are. • Omaha Steaks has made one of the most dramatic portfolio rationalisation moves in recent FMCG memory, cutting 60% of its SKUs at a moment when beef prices are at historic highs. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.