In the Pit Podcast with Cody Schneider
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Summary
In this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers various strategies for B2B marketing, including the power of podcasts and newsletters in building audience relationships. They explore innovative ways to repurpose content, create media leverage, and establish thought leadership within niche markets.
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Key Takeaway Timestamps:
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03:37) The venture studio model can be attractive to entrepreneurs by reducing risk, but it's more suitable for cash flow-focused businesses rather than those needing significant funding.
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10:22) Doing free work for potential clients who have access to your target customers can be an effective strategy to gain business.
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16:08) Creating a podcast or newsletter for a specific niche can quickly establish thought leadership and provide direct access to potential customers.
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26:30) Repurposing content across multiple platforms and formats can maximize reach and engagement with minimal additional effort.
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35:12) Analyzing popular content in your target market can provide inspiration for creating high-performing content of your own.
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Host Links
Personal email newsletter - https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://inthepitpodcast.com/
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Guest Links
https://www.64stories.co/
https://www.linkedin.com/in/mrwillnelson/
https://x.com/MrWillNelson