In this special edition of Content Matters, host
Nicole MacLean revisits some of the best tips from the Compose.ly crew and past guests, including unseen clips. Key topics include goal setting, giving and receiving feedback, and fostering a strong sales and marketing partnership.
Tune in to hear the valuable content that didn’t make the final cut.
In this episode, you’ll learn how to:
- Build Better Content Briefs: Share clear, unique insights to help writers and AI deliver content that drives results.
- Turn Feedback into Progress: Improv techniques can help you give and receive constructive criticism that strengthens your work.
- Align Teams: Set goals that balance oversight and autonomy to keep everyone focused on driving impact.
Things to listen for:
(
00:22) Creating a Great Brief with Ashley Strosnider
(
04:04) Using Improv Comedy for Better Feedback with Franny Harold
(
09:32) Strengthening Sales and Marketing Partnerships with Ana Osuna
(
10:19) Setting and Reporting Goals with Mike Leonhard
Resources:
What is Content Matters?
Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following.
It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results.
For more, head to our site: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/