In this episode, Nihal Salah chats with direct booking expert - Jenn Boyles. This is a woman who's practically got hospitality running through her veins. From growing up as a hotel manager's daughter to becoming a short-term rental owner, Jenn's journey is as fascinating as it is inspiring.
We'll dive into Jenn's story of transforming her own rental properties from a hobby to a thriving business, and she'll spill the beans on common pitfalls to avoid when you're starting out with direct bookings.
Get ready for some game-changing insights on marketing, identifying your ideal guests, and creating a comprehensive plan that'll have you standing out in a sea of listings.
Whether you're a seasoned property manager or just dipping your toes in the short-term rental waters, Jenn's practical advice will help you take control of your business and boost your bottom line.
So, grab a cup of coffee and settle in as we learn how to turn your vacation rental into a profitable powerhouse!
Takeaways
- Treat your short-term rental business as a business, not just a hobby
- Focus on specific and personal marketing to attract ideal guests
- Ask your guests why they chose your property and what they want to do in the area
- Utilize social media, SEO, blogging, email marketing, and influencers to promote your property
- Create a comprehensive plan and strategy for direct bookings
Find out more about Jenn Boyles and her services
here. And you can sign up for the Direct Booking Summit (for free!)
here.
If you'd like to be a guest on STR Book:ed, email us at marketing@yapstone.com.
STR Book:ed is powered by
Yapstone, payment processing for short-term vacation rentals.
What is STR Book:ed?
Welcome to STR Booked, the podcast that unlocks the secrets of short-term rental success. Each week, we chat with vacation rental owners, managers, and industry experts. We cover everything from marketing strategies and direct booking tactics to brand-building and demystifying technologies. If you're ready to boost your short term vacation revenue and scale your business, you're in the right place!