Most wrap shops spend thousands every year on materials.
But are they actually using the right materials for the job?
In this episode, Josh Culverhouse shares a perspective few people in the industry ever get. Having started on the production floor before spending nearly two decades on the manufacturing side, Josh has seen the wrap industry from every angle. Today, as Sales Director for the Americas at Metamark, he helps shops evaluate materials, reduce waste, improve margins, and make smarter business decisions.
The conversation goes far beyond vinyl brands and product specifications.
It's about understanding materials well enough to make better business decisions.
In This Episode
00:00 - Introduction & Live from the ISA 2026 Show
02:16 - Meet Josh Culverhouse: Career Background
4:04 - Introducing Metamark to the US Market
05:15 - Embracing Product Consolidation & Supply Chain Integrity
10:43 - Shop War Stories: Navigating Product Failures
12:34 - The Power of Consultative & Educational Sales Reps
14:58 - When Manufacturer Support Saves a Pinch
19:08 - Regional Distributor Events & Industry Collaboration
27:03 - Sponsor Break: Grimco
28:14 - Advising the 30-Year Vets
29:13 - Inventory Management & Complacency Pitfalls
35:29 - Material Optimization: "Killing Ants with Bazookas"
39:38 - Evaluating Your 12-Month App Buckets for Cost Savings
44:42 - Where to Find Metamark
What Wrap Shops Get Wrong
According to Josh, many shops are unknowingly overspending by using high end wrap materials where lower cost alternatives would perform just as well.
A common example is using premium wrap film for simple spot graphics or flat applications that don't require the performance characteristics of a full wrap product.
The result?
Thousands of dollars in unnecessary material costs every year. Josh explains that the savings from proper material selection can add up to the cost of a new printer, employee bonuses, or significant business reinvestment.
About Josh Culverhouse
Josh Culverhouse has worked in the sign, graphics, and wrap industry since 2005. He began his career in production before spending 17 years with ORAFOL and later joining Metamark as Sales Director for the Americas. His experience spans production, installation support, distribution, sales, training, and material development.
This episode is sponsored by Wrap Fam Unleashed:
https://www.thewrapfam.com/subscribe
Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join
PROMO CODE: WRAPOPS15
Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items).
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