Paris Talks Marketing

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show.

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Here are some of the key topics that Sam and Paris discussed in this episode:

• (2:40) The biggest mistakes on B2B SaaS websites
• (4:46) How to make your B2B SaaS website resonate with your audience
• (6:04) Is SEO a fit for you?
• (13:03) How to create content that matches the search demand
• (13:58) Why marketing & sales alignment is a win for the customer
• (17:01) How to create value in your B2B content
• (19:00) Why you should be present on multiple channels
• (21:00) How to rank with your B2B SaaS website
• (22:04) How to do link building for your B2B SaaS website for free
• (25:47) What are Core Web Vitals?
• (28:44) When is the right time to remove or update a page
• (30:56) How to keep visitors on your website


Mentioned Resources:
Chartable.com, podcast analytics and attribution platform for publishers & advertisers

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!