Paris Talks Marketing

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show.

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Here are some of the key topics that Sam and Paris discussed in this episode:

• (2:40) The biggest mistakes on B2B SaaS websites
• (4:46) How to make your B2B SaaS website resonate with your audience
• (6:04) Is SEO a fit for you?
• (13:03) How to create content that matches the search demand
• (13:58) Why marketing & sales alignment is a win for the customer
• (17:01) How to create value in your B2B content
• (19:00) Why you should be present on multiple channels
• (21:00) How to rank with your B2B SaaS website
• (22:04) How to do link building for your B2B SaaS website for free
• (25:47) What are Core Web Vitals?
• (28:44) When is the right time to remove or update a page
• (30:56) How to keep visitors on your website


Mentioned Resources:
Chartable.com, podcast analytics and attribution platform for publishers & advertisers

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Aleksandra Balkanska
Podcast Marketing Operations | Marketing Specialist of Hop Online
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.