James Dooley: Hi, I’m James Dooley, the author of the book Leads First. In today’s video, we’re going to review chapter six, which is about being omnichannel and omnipresent.

James Dooley: When it comes to generating leads or building a brand, you want to be seen everywhere. You want to be running SEO, PPC, and social media campaigns across platforms like Facebook, Twitter, Pinterest, and LinkedIn.

James Dooley: You also want to get a Google Business Profile, previously known as Google My Business. Add influencer marketing, email marketing campaigns, webinars, and podcasts.

James Dooley: Holistically, the goal is to be seen everywhere because you never know where the next customer could come from. That’s the core of being omnichannel and omnipresent.

James Dooley: I hope you like the overview of chapter number six in the book Leads First. Everything flows downstream after lead generation.