The Matt Sodnicar Podcast

I sit down with Benji McPhail, program director for 105.5 FM, The Colorado Sound. You need to listen to this station, period. We go through his musical journey - starting in 5th grade, getting weeded out of journalism in college, to being a milkman in 2008, to curating an amazing music collection. How do you grow a station with zero marketing dollars? Get people in a good mood, dive deeper into the artists - give listeners what they want, and a bit of what they need.
I also get a longtime question answered: Why KBCO loved the steaming dumpster fire of a song called "Welcome to the Boomtown" by David and David.
Please listen and add the station to your friend's car!

Show Notes

I sit down with Benji McPhail, program director for 105.5 FM, The Colorado Sound. You need to listen to this station, period. We go through his musical journey - starting in 5th grade, getting weeded out of journalism in college, to being a milkman in 2008, to curating an amazing music collection. How do you grow a station with zero marketing dollars? Get people in a good mood, dive deeper into the artists - give listeners what they want, and a bit of what they need. I also get a longtime question answered: Why KBCO loved the steaming dumpster fire of a song called "Welcome to the Boomtown" by David and David. Please listen and add the station to your friend's car! ★ Support this podcast on Patreon ★

What is The Matt Sodnicar Podcast?

The Matt Sodnicar Podcast. Founded on the belief that one need not be famous to tell a compelling story. Focused on turning points in business and in life, those moments that will inspire others.

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