Paris Talks Marketing

Yaron Been, an ecommerce entrepreneur, growth coach, and industrial engineer, discovered his entrepreneurial path almost by accident from a childhood friend. Intrigued at the idea of generating online income, he and his wife built a weak, "shitty" ecommerce store the next day. But to their surprise, they got their first sale that very evening!

Since then, Yaron has made "a lot of mistakes" and learned countless lessons on his entrepreneurial journey while traveling across the globe.

Yaron emphasizes that business is a derivative of life and the same principles apply to entrepreneurship. Despite having a successful track record with bootstrapped seven-figure e-commerce stores, Yaron admits that the landscape has changed post iOS updates, which have made front-end profitability more challenging. He believes that today's e-commerce players must focus on lifetime value rather than immediate profit and should consider entering the market with a brand-focused approach and greater capital.

Tune in this episode, reflecting on principles that bridge philosophy, self-improvement, business, and life itself.

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Links:

https://www.linkedin.com/in/yaronbeen/
https://ecomxf.com/

More about:
https://hop.online/
https://www.linkedin.com/in/parischildress/ (The host)
https://paristalksmarketing.transistor.fm/

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Timestamps:

01:52 How the principles of stoic philosophy, personal development & bodybuilding apply to business
05:07 Launching an e-commerce business while being a digital nomad
08:01 How did Yaron identify the niche for e-commerce?
10:03 Is bootstrapping an option for e-commerce stores?
11:18 Shopify vs. Amazon
14:01 Types of e-commerce funnels
17:40 How does a quiz funnel work?
22:23 Most common e-commerce shop owners mistakes
30:23 Automations for ecommerce stores
36:04 Build assets, don't focus on income
37:17 Physical products vs. digital products

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.