This story was originally published on HackerNoon at:
https://hackernoon.com/forget-authenticity-its-the-age-of-the-founder-story.
Authenticity is dead. Gen Z rejects corporate 'realness'. Trust is hard to find. But here's why The Founder Story is now excelling where big business failed.
Check more stories related to business at:
https://hackernoon.com/c/business.
You can also check exclusive content about
#corporate-branding,
#founder-marketing-strategy,
#entrepreneurship,
#brand-authenticity,
#brand-storytelling,
#parasocial-marketing,
#influencer-economy,
#hackernoon-top-story, and more.
This story was written by:
@felixhmohr. Learn more about this writer by checking
@felixhmohr's about page,
and for more stories, please visit
hackernoon.com.
Authenticity in marketing is dead. It was doomed by corporate hypocrisy and buried by a Gen Z audience that instinctively tunes out fakery. Trust is migrating from faceless institutions to human personalities, making the "Founder Story" a tailor-made replacement for traditional branding. Modern customers reject the authenticity manufactured by big business campaigns; they want a connection that feels true to reality. Learn why you should stop trying to fake it and start performing a story which, while still a story, at least builds an undeniable human element into your business.