If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.
Today I’m joined by
Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of
She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.
And here’s why she’s different:
Christyne explains financial strategy in a way no accountant has on this show. She breaks down the concept of profit guardrails — how to create them, why they matter, and how they prevent silent revenue leaks that are SO common in boutique retail.
We also talk about:
✨ Why inventory-based businesses require a different financial approach
✨ The hidden habits that sabotage boutique profit
✨ How to finally understand your numbers without wanting to cry
✨ And why Profit First doesn't work for retail!
If you’re in the retail industry or know someone who is, share this episode with them. Christyne is
the go-to accountant for boutique retail, and she’s about to make your financial life SO much clearer.
A bit about our guest:
Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company. For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their stress. She has dedicated her career to helping high-achieving women create profitable and impactful businesses through her Financially Fabulous Coaching Program.
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In 2009, Melissa Rose started her business,
The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an
online dance membership.
What is Brick and Mortar Visibility?
Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve.
I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy.
Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors.
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