Isca has worked with some of her galleries for over 20 years and treats them as business partners.
Learn how to present yourself to galleries as a partner they’ll want to keep.
Join us live online Nov 16–19 at 7PM ET to learn when you’re gallery-ready, how to price your work and how to present yourself with confidence.
Register free.
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Does the right gallery partner exist for your art, and how do you know when you have found it?
In this episode of The Professional Artist Podcast, New York-based painter Isca Greenfield-Sanders is featured by the Professional Artist Association (
https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.
Isca’s work is held in the collections of the Solomon R. Guggenheim Museum, the Brooklyn Museum, and the Victoria and Albert Museum. In over 25 years, she has learned to treat her galleries as business partners.
In this conversation, Isca breaks down how to tell if a gallery is the right fit, how to build relationships with new galleries, and why a bigger, more prestigious name is not always the better partner.
This episode is an honest look at being upfront in a business relationship and recognizing when it is time to move on.
“I view my galleries as my business partners. They are the public face of my work”
— Isca Greenfield-Sanders
Timestamps:
01:41 Lake Beach: Photography, Painting, and the Process
05:06 A Senior Show in Italy
07:41 Building Gallery Relationships That Last for Decades
11:36 Pink Wildflowers: A New Way of Seeing
13:17 How to Choose the Right Gallery
16:13 Getting Into a New Gallery Through Other Artists
17:13 Becoming a Beginner Again: Salt Beach Woodblock Print
Connect with Isca
Learn more about The Professional Artist Association:
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Ready to take the next step in your art career?
We are hosting a free 4-Day Challenge online to help artists like you get back on track.
Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…
…this live, virtual, and interactive challenge will help get you get unstuck.
If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
What is The Professional Artist Podcast: Art Business Transformations?
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.
Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more.
This is where your art career begins to grow.
Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador.
Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.
The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.