The Health Marketing Daily | Lebensmittelrecht: Ministerium kippt Anreicherungsregel | AG1 Gummy Debut Shows Powder's Convenience | This common vitamin deficiency becomes far

The Health Marketing Daily — August 16, 2026 In this episode: • Germany's ministry has overturned a key food fortification rule, with direct implications for supplement and functional food brands operating in the EU's largest market. • AG1's move into gummy format signals a strategic format shift for one of the world's most recognisable supplement brands — and a broader industry reckoning with powder's convenience ceiling. • A large new study linking vitamin D deficiency with abdominal obesity to dramatically elevated health risk gives supplement brands a powerful, evidence-backed communications hook for autumn campaigns. • Laird Superfood's 244% sales surge — driven by acquisitions and retail expansion — is a standout data point in the functional food and wellness brand M&A story dominating 2026. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.